OnlyFans Statistics 2023: World’s Most Entrepreneurial Site

We found exciting facts on OnlyFans statistics: how many people use it, how much money its content creators make, who the top earners are, and more. Read on:

In the past, multimedia empires set the cultural standards for human beauty, desire, and the “acceptable” presentation of the human form in TV and magazines.

Now, anyone who wants to can display themselves to the world without clawing their way through a web of sleazy agents and producers. So instead of wishing they looked like Marilyn Monroe, millions of people are discovering that their individual bodies, styles, and actions are just as lovely – if not more so.

The most innovative and lucrative platform for this phenomenon is OnlyFans. It allows “content creators” to upload adult or non-adult (mostly adult) pictures, videos, or other art forms to their pages on its website.

Other users, “subscribers,” pay money for the content they want to see – and they pay millions. Our research dives into the data on how many people use OnlyFans, how much money its content creators make, who the top earners are, and more.

Table of Contents

Here are some highlights from our research:

Over 300 OnlyFans content creators earn $1 million per year or more.
Since its inception in 2016, OnlyFans has paid over $3.2 billion to its content creators.
98% of all content on OnlyFans is adult content.
Nearly half of all OnlyFans users (45%) are Americans.
Almost half (47%) of OnlyFans creators have a second job at an office or another physical location.
6 out of the 10 highest-paid OnlyFans stars are women of color.

How Many Content Creators Are on OnlyFans?

Millions of people have found that making money on OnlyFans is a legitimate form of income, whether it be their primary job or just some extra cash on the side.

If you want to know exactly how many, take a look at these numbers:

In August of 2021, there were over 130 million users and 2 million content creators on OnlyFans. (CNBC, 2021)¹
4% of American adults are planning to become an OnlyFans content creator. (Civic Science, 2022)²
5% of American adults are planning to be an OnlyFans subscriber. (Civic Science, 2022)²
Over 7 million subscribers spend money on OnlyFans each month. There are even more users who only view free content. (Axios, 2021)³

Who Is Using OnlyFans?

Your ex-boyfriend, your ex-wife, even your high school crush – chances are they’ve at least interacted with OnlyFans.

The site keeps its data locked down tight, but we do know a few things about the demographic makeup of OnlyFans:

For both content creators and subscribers, 18-24-year-olds form the highest percentage and make up nearly half of each group. (Civic Science, 2022)²
Over three-quarters of OnlyFans users are under 35. Here are the percentages by age group: (Civic Science, 2022)²
- Subscribers:
  - Ages 18 to 24 – 43%
  - Ages 25 to 34 – 36%
  - Ages 35 to 54 – 19%
  - Ages 55+ – 3%
- Content creators:
  - Ages 18 to 24 – 47%
  - Ages 25 to 34 – 33%
  - Ages 35 to 54 – 17%
  - Ages 55+ – 3%
While OnlyFans doesn’t release its user data, one survey of its users found that 54% of both subscribers and creators are male, and 46% of each category are female. (Civic Science, 2022)²
Another study found that out of 100 million users, 87 million (87%) were male, 10 million (10%) were female, and 3 million (3%) had not specified their gender. (OtherWayRound, 2022)⁴
Some OnlyFans content creators use it as their primary source of income, while others have day jobs as well. Here are the percentages of contributors by employment: (Civic Science, 2022)²
- Working at a physical location or office – 47%
- Working remotely – 24%
- Not employed – 29%
Almost half of OnlyFans users are Americans. Here are the percentages by country: (OtherWayRound, 2022)⁴
- The United States – 45%
- The United Kingdom – 7%
- Canada – 5%
- Germany – 3%
- Australia – 3%
- Other countries – 37%

How Often Do Users Visit OnlyFans, and What Do They Like?

Contrary to popular belief, the most popular content on OnlyFans is non-adult videos of middle-aged Americans making and decorating their own homemade pottery.

No, we’re just kidding. The most popular content is overwhelmingly adult. Here’s a look at the data:

Excluding those who “preferred not to say,” here’s a percentage breakdown of how often people say they look at adult content online, according to one study. (Civic Science, 2022)²
- Daily – 9%
- Weekly – 11%
- Monthly – 7%
- Several times a year – 5%
- Rarely – 16%
- Never – 53%
In contrast, here’s what one study found about the percentages of OnlyFans subscribers that view adult content online at various frequencies: (Civic Science, 2022)²
- Daily to weekly – 62%
- Monthly to several times per year – 18%
- Rarely – 20%
The two main categories of content on OnlyFans are adult and non-adult. (Medium, 2021)⁵
Adult content makes up 98% of all the content on OnlyFans. (Adult Creator, 2022)⁶
The most popular types of adult content on OnlyFans are: (Adult Creator, 2022)⁶
- Nudes
- Role-playing
- BDSM
- Couples sharing their private sexual moments
- Couples inviting another man to have sex with the wife – A.K.A., Hotwife Lifestyle
- A man (called a Bull) visits couples and records his moments having sex with a hotwife.
- Lesbian and gay porn
- Female-female-male (FFM), male-male-female (MMF), female-female-female, or any other variation.

Most Popular OnlyFans Content Creators

Heavy lies the crown – especially when it’s the only thing you’re wearing. As with any industry, a few titans make it to the top. However, no judges, academies, focus groups, agents, or producers put them at the top.

These influencers earned their popularity in what is perhaps one of the most democratic beauty contests ever conceived: individual user likes.

The 10 most popular content creators include cosplayers, fitness buffs, wives, mothers, and women with extravagant piercings and tattoos – each appreciated by fans for their physical features, fan interactions, and unique personalities as some of the world’s most objectively beautiful people:

As of June 2022, these are the top 10 OnlyFans creators, ranked by number of likes: (OnlyFans, 2022)⁷
- 1. Bryce Adams – 7.69 million likes @fitbryceadams
- 2. OMGcosplay – 6.65 million likes @omgcosplay
- 3. Ginny Potter – 5.07 million likes @ginnypotter
- 4. Jessica Nigri – 4.65 million likes @jessicanigri
- 5. Peyton Kinsly – 4.51 million likes @peyton.kinsly
- 6. Lilianaheartsss – 4.33 million likes @lilianaheartsss
- 7. Natalie Monroe – 4.03 million likes @nataliemonroe
- 8. Peachjars – 3.94 million likes @peachjars
- 9. Suicide Girls – 3.81 million likes @suicidegirls
- 10. ShayBaby – 3.26 million likes @shaylust

What’s It Like Being a Content Creator?

How does it feel to have dozens of people paying for your content? How do you engage with them, keep them happy, and keep them paying?

No two content creators are the same, and that’s what makes OnlyFans such a unique experience for fans and creators alike.

Here’s a look at what it’s like to run an OnlyFans account:

Friendly responses to messages are critical; one creator says about 40% of her income is from private tips. (Metro, 2020)⁸
Creators often post one photo, then set a tip price (e.g., $5) for the remainder of the set. (Amherst Wire, 2020)⁹
One content creator says that aside from nude pictures, she also posts recipes, art, sensual erotic dance videos, spiritual transmissions, and more. (Amherst Wire, 2020)⁹
OnlyFans accounts have caused several issues for some creators, including: (Business Insider, 2022)¹⁰
- Some religious creators have faced backlash from their communities that can endanger their friends, family, or careers.
- The volume of private messages can get so high that some creators pay management firms to ghostwrite messages for them.
- A few creators have sued OnlyFans management companies, and one alleged that the firm edited out her underwear in photos.

How Much Money Do Content Creators Make?

Most of the money that comes through the site goes straight to the content creators, but exactly how much money varies from person to person.

Creators can make as little as nothing (in extreme cases) or as much as $20 million per month (also in very, very extreme cases).

Here’s a look at how the money works:

Since its inception, OnlyFans has paid over $3.2 billion to its content creators. (Axios, 2021)³
OnlyFans users pay a monthly or annual fee to unlock content from creators. They also pay for direct messaging, either per message or at a flat rate. (Business Insider, 2022)¹⁰
- 80% of this revenue goes to the creator, while 20% goes to OnlyFans to cover its operating costs.
OnlyFans has a minimum subscription price of $4.99 per month and a maximum of $49.99 per month. Creators can also charge, at a minimum, $5 for tips or paid private messages. (Complex, 2021)¹¹
The average OnlyFans subscription fee is about $7.20. (Fame Mass, 2021)¹²
The average content creator has 21 subscribers. (Fame Mass, 2021)¹²
On average, content creators earn about $151 per month. (Fame Mass, 2021)¹²
One analyst estimates that the bottom 50% of OnlyFans content creators take home as little as $136 per month after commission. (XRSUS, 2020)¹³

How Much Do the Top OnlyFans Creators Make?

Being the most popular creator on OnlyFans doesn’t necessarily mean you’re making the most money.

In fact, none of the most popular content creators rank in the top 10 of the site’s highest earners. Many of the top moneymakers are celebrities with varying degrees of fame, but not all of them.

This group represents universal standards of beauty, desire, and personal appreciation – and they’ve got the dollars to prove it. Their combined earnings make up an enormous portion of the site’s monthly revenue:

One analyst estimates that the top 1% of OnlyFans content creators make 33% of all monthly revenue, and the top 10% of creators make 73% of all monthly revenue. (XRSUS, 2020)¹³
Over 300 OnlyFans content creators earn at least $1 million per year. (Axios, 2021)³
About 16,000 content creators earn at least $50,000 per year. (Axios, 2021)³
We already covered the most popular creators, but they don’t necessarily make the most money. Here’s a list of OnlyFans’ Top 10 earners, their monthly earnings, and their subscription fees. (EarthWeb, 2022)¹⁴
- 1. Blac Chyna – $20 million – $19.99 per month subscription fee
- 2. Bella Thorne – $11 million – no subscription fee (previously $9.99)
- 3. Cardi B – $9.43 million – $4.99 per month
- 4. Tyga – $7.69 million – $20 per month
- 5. Mia Khalifa – $6.42 million – $12.99 per month
- 6. Erica Mena – $4.49 million – $25.99 per month
- 7. Gem101 – $2.3 million – $30 per month
- 8. Pia Mia – $2.22 million – $20 per month
- 9. Safaree Samuels – $1.91 million – $15 per month
- 10. MilaMondell – $1.5 million – $20 per month
Cardi B is estimated to have the most OnlyFans subscribers – nearly 1.89 million currently. (EarthWeb, 2022)¹⁴
In August 2020, Bella Thorne joined OnlyFans as a content creator and earned over $1 million in the first 24 hours (setting a record at the time). In less than a week, those earnings jumped to $2 million. (Variety, 2020)¹⁵
In 2021, Bhad Bhabie created an OnlyFans account and broke Bella Thorne’s record by earning $1 million in only six hours. She charged $23.99 per month and reported her initial six-hour earnings as follows: (Billboard, 2021)¹⁶
- $757,526,08 in subscription fees.
- $267,675.00 in direct message payments.
- $5,502.35 in tips.

How Much Is OnlyFans Worth?

OnlyFans makes its revenue from 20% of all sales to content creators. That 20% goes a long, long, long way.

The site is now worth billions and is projected to keep growing:

The value of the OnlyFans company reached $1 billion in 2021. (Bloomberg, 2021)¹⁷
OnlyFans’ gross merchandise value from 2020 to 2022 is as follows: (Axios, 2021)³
- 2020 – $2.2 billion
- 2021 – $5.9 billion
- 2022 – (projected) $12.5 billion
OnlyFans’ global net revenue from 2020 to 2022 is as follows: (Axios, 2021)³
- 2020 – $375 million
- 2021 – $1.2 billion
- 2022 – (projected) $2.5 billion
In March of 2021, over half of OnlyFans’ revenue was from paid subscriptions, and over 30% was from chats. The rest came from tips, streams, and paid posts. (Axios, 2021)³
OnlyFans’ free cashflow (their leftover cash after covering operating expenses and capital expenditures) from 2020 to 2022 is as follows: (Axios, 2021)³
- 2020 – $150 million
- 2021 – $620 million
- 2022 – (projected) $1.2 billion

OnlyFans Site Traffic

On average, people don’t spend more than 20 minutes on OnlyFans – but hey, that’s probably all they need.

The site gets most of its traffic from the U.S. but continues to grow worldwide. Here’s a look at the numbers:

OnlyFans had about 39 million website visits from users around the world in January of 2022. (Statista, 2022a)¹⁸
Visits to the OnlyFans website by the countries with the most traffic are as follows: (Statista, 2022b)¹⁹
- United States – 248 million visits
- United Kingdom – 23.5 million visits
- Canada – 13 million visits
- Netherlands – 6.5 million visits
OnlyFans had 183.81 million site visits from the U.S. in April 2022. The average visit duration was 19 minutes and 50 seconds. 28.6% of visits were from desktop computers, and 71.4% were from mobile devices. (Semrush, 2022)²⁰

Conclusion

OnlyFans allows anyone to create, model, and sell their own adult content, which has radically redefined the way that we value ourselves and our beauty as humans. OnlyFans is worth billions of dollars and continues to grow.

For centuries, the human form was a regulated commodity pitched to us by the executives that made movies, TV, magazines, and even pornography. Now, people of all backgrounds are realizing that others value their appearances, behaviors, sexual acts, and even verbal interactions.

In contrast to pornography, content on OnlyFans is more personal for both the user and the creator. This can open up creators to more direct positivity and/or toxicity. Some people find the experience empowering, some despise it, and others fall somewhere in between.

Whether a creator makes millions of dollars or just an extra hundred a month, it’s a profound and fascinating situation to know that someone is willing to pay to see you do things. From self-made porn to cosplay, to simple nudes, and every kink in between – people are creating an economy out of their bodies and behaviors.

It’s simultaneously one of the most natural ways to exchange value and one of the strangest oddities of the digital age. However, it’s important to remember that the value of people, sex, and performance doesn’t come from money – money’s only a product of it.

For more interesting sex studies and statistics, head over to our guide here.

Footnotes

CNBC, 2021. An article on the present state of the OnlyFans website, its user base, and how it plans to alter its business model in the future.
Civic Science, 2022. An article on the rise of the OnlyFans website that uses data from a survey of 10,731 American adults.
Axios, 2021. An article on the financial aspects of OnlyFans, from their revenue data to their trouble finding investors for a site that primarily generates adult content.
OtherWayRound, 2022. An article on the characteristics of OnlyFans subscribers and creators, as well as general statistics and information on its top earners.
Medium, 2021. An article on the various types of content hosted on OnlyFans and which types are the most popular.
Adult Creator, 2022. An article analyzing the way that OnlyFans functions, how it pays creators and its most popular forms of content.
OnlyFans, 2022. This is a list of all OnlyFans profiles cited. Each contains data on subscription prices, number of likes, and exclusive content
Metro, 2020. A guide written by OnlyFans content creators on how to set up a profile and gain a significant following.
Amherst Wire, 2020. An in-depth interview with a consistent content creator on how she perceives her OnlyFans work, dealing with stigma, content she shares, and more.
Business Insider, 2022. An article on the methods that content creators use to make money and attract subscribers on OnlyFans.
Complex, 2021. An article detailing how the OnlyFans website works and how its business model operates.
Fame Mass, 2021. An article on the content creators of OnlyFans, its business model, their average earnings, and other useful statistics.
XRSUS, 2020. An analysis of OnlyFans’ economic model and the events and strategies that helped it become a billion-dollar business.
EarthWeb, 2022. An article on the top 10 OnlyFans content creators who make the most money off of the site.
Variety, 2020. An article on the record-breaking entry of actress Bella Thorne into the online adult content site, OnlyFans.
Billboard, 2021. An article on how American pop culture personality Bhad Bhabie broke Bella Thorne’s record by earning $1 million within her first 6 hours on OnlyFans.
Bloomberg, 2021. An article on the rise of OnlyFans and its valuation of over $1 billion, its revenue, and its projected growth.
Statista, 2022a. A statistical analysis of web traffic to the OnlyFans website from August 2021 to January 2022.
Statista, 2022b. A statistical analysis of web traffic to the OnlyFans website by country.
Semrush, 2022. A data report on the most highly trafficked websites in the U.S. along with other relevant statistics.