OnlyFans Statistics [2023]: World’s Most Entrepreneurial Site

We found exciting facts on OnlyFans statistics: how many people use it, how much money its content creators make, who the top earners are, and more. Read on:

In the past, multimedia empires set the cultural standards for human beauty, desire, and the “acceptable” presentation of the human form in TV and magazines. 

Now, anyone who wants to can display themselves to the world without clawing their way through a web of sleazy agents and producers. So instead of wishing they looked like Marilyn Monroe, millions of people are discovering that their individual bodies, styles, and actions are just as lovely – if not more so. 

The most innovative and lucrative platform for this phenomenon is OnlyFans. It allows “content creators” to upload adult or non-adult (mostly adult) pictures, videos, or other art forms to their pages on its website. 

Other users, “subscribers,” pay money for the content they want to see – and they pay millions. Our research dives into the data on how many people use OnlyFans, how much money its content creators make, who the top earners are, and more. 

Here are some highlights from our research:

• Over 300 OnlyFans content creators earn $1 million per year or more. 
• Since its inception in 2016, OnlyFans has paid over $3.2 billion to its content creators. 
• 98% of all content on OnlyFans is adult content. 
• Nearly half of all OnlyFans users (45%) are Americans. 
• Almost half (47%) of OnlyFans creators have a second job at an office or another physical location. 
• 6 out of the 10 highest-paid OnlyFans stars are women of color. 

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How Many Content Creators Are on OnlyFans?

Millions of people have found that making money on OnlyFans is a legitimate form of income, whether it be their primary job or just some extra cash on the side. 

If you want to know exactly how many, take a look at these numbers:

In August of 2021, there were over 130 million users and 2 million content creators on OnlyFans.

 

American adults are planning to become an OnlyFans content creator

American adults are planning to be an OnlyFans subscriber

 

Percentage

American adults are planning to become an OnlyFans content creator

4%

American adults are planning to be an OnlyFans subscriber

5%

Over 7 million subscribers spend money on OnlyFans each month. There are even more users who only view free content.

Sources: CNBC, Civic Science, Axios

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Who Is Using OnlyFans?

Your ex-boyfriend, your ex-wife, even your high school crush – chances are they’ve at least interacted with OnlyFans. 

The site keeps its data locked down tight, but we do know a few things about the demographic makeup of OnlyFans:

For both content creators and subscribers, 18-24-year-olds form the highest percentage and make up nearly half of each group.

Over three-quarters of OnlyFans users are under 35. Here are the percentages by age group:

Subscribers Ages

Percentage

Ages 18 to 24

43%

Ages 25 to 34

36%

Ages 35 to 54

19%

Ages 55+

3%

Content Creator Ages

Percentage

Ages 18 to 24

47%

Ages 25 to 34

33%

Ages 35 to 54

17%

Ages 55+

3%

While OnlyFans doesn’t release its user data, one survey of its users found that 54% of both subscribers and creators are male, and 46% of each category are female.

Another study found that out of 100 million users, 87 million (87%) were male, 10 million (10%) were female, and 3 million (3%) had not specified their gender.

Some OnlyFans content creators use it as their primary source of income, while others have day jobs as well. Here are the percentages of contributors by employment: 

Contributors

Percentage

Working at a physical location or office

47%

Working remotely

24%

Not employed

29%

Almost half of OnlyFans users are Americans. Here are the percentages by country:

Country

Percentage

The United States

45%

The United Kingdom

7%

Canada

5%

Germany

3%

Australia

3%

Other countries

37%

Sources: Civic Science, OtherWayRound

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How Often Do Users Visit OnlyFans, and What Do They Like?

Contrary to popular belief, the most popular content on OnlyFans is non-adult videos of middle-aged Americans making and decorating their own homemade pottery.  

No, we’re just kidding. The most popular content is overwhelmingly adult. Here’s a look at the data:

Excluding those who “preferred not to say,” here’s a percentage breakdown of how often people say they look at adult content online, according to one study.

Frequencies

Percentage

Daily

9%

Weekly

11%

Monthly

7%

Several times a year

5%

Rarely

16%

Never

53%

In contrast, here’s what one study found about the percentages of OnlyFans subscribers that view adult content online at various frequencies:

Frequencies

Percentage

Daily to weekly

62%

Monthly to several times per year

18%

Rarely

20%

The two main categories of content on OnlyFans are adult and non-adult.

Adult content makes up 98% of all the content on OnlyFans.

The most popular types of adult content on OnlyFans are:

• Nudes
• Role-playing
• BDSM
• Couples sharing their private sexual moments
• Couples inviting another man to have sex with the wife – A.K.A., Hotwife Lifestyle
• A man (called a Bull) visits couples and records his moments having sex with a hotwife. 
• Lesbian and gay porn
• Female-female-male (FFM), male-male-female (MMF), female-female-female, or any other variation. 

Sources: Civic Science, Medium, Adult Creator

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Most Popular OnlyFans Content Creators

Heavy lies the crown – especially when it’s the only thing you’re wearing. As with any industry, a few titans make it to the top. However, no judges, academies, focus groups, agents, or producers put them at the top.  

These influencers earned their popularity in what is perhaps one of the most democratic beauty contests ever conceived: individual user likes. 

The 10 most popular content creators include cosplayers, fitness buffs, wives, mothers, and women with extravagant piercings and tattoos – each appreciated by fans for their physical features, fan interactions, and unique personalities as some of the world’s most objectively beautiful people:   

As of June 2022, these are the top 10 OnlyFans creators, ranked by number of likes:

Top 10 OnlyFans Creator

Number of Likes

Username

Bryce Adams

7.69 million likes

@fitbryceadams

OMGcosplay

6.65 million likes

@omgcosplay

Ginny Potter

5.07 million likes

@ginnypotter

Jessica Nigri

4.65 million likes

@jessicanigri

Peyton Kinsly

4.51 million likes

@peyton.kinsly

Lilianaheartsss

4.33 million likes

@lilianaheartsss

Natalie Monroe

4.03 million likes

@nataliemonroe

Peachjars

3.94 million likes

@peachjars

Suicide Girls

3.81 million likes

@suicidegirls

ShayBaby

3.26 million likes

@shaylust

Source: OnlyFans

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What’s It Like Being a Content Creator?

How does it feel to have dozens of people paying for your content? How do you engage with them, keep them happy, and keep them paying?

No two content creators are the same, and that’s what makes OnlyFans such a unique experience for fans and creators alike. 

Here’s a look at what it’s like to run an OnlyFans account:

• Friendly responses to messages are critical; one creator says about 40% of her income is from private tips.
• Creators often post one photo, then set a tip price (e.g., $5) for the remainder of the set. One content creator says that aside from nude pictures, she also posts recipes, art, sensual erotic dance videos, spiritual transmissions, and more.
• OnlyFans accounts have caused several issues for some creators, including:
  • Some religious creators have faced backlash from their communities that can endanger their friends, family, or careers. 
  • The volume of private messages can get so high that some creators pay management firms to ghostwrite messages for them. 
  • A few creators have sued OnlyFans management companies, and one alleged that the firm edited out her underwear in photos. 

Sources: Metro, Amherst Wire, Business Insider

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How Much Money Do Content Creators Make?

Most of the money that comes through the site goes straight to the content creators, but exactly how much money varies from person to person. 

Creators can make as little as nothing (in extreme cases) or as much as $20 million per month (also in very, very extreme cases). 

Here’s a look at how the money works:

Since its inception, OnlyFans has paid over $3.2 billion to its content creators.

OnlyFans users pay a monthly or annual fee to unlock content from creators. They also pay for direct messaging, either per message or at a flat rate.

• 80% of this revenue goes to the creator, while 20% goes to OnlyFans to cover its operating costs.

The average OnlyFans subscription fee is about $7.20.

The average content creator has 21 subscribers.

On average, content creators earn about $151 per month.

One analyst estimates that the bottom 50% of OnlyFans content creators take home as little as $136 per month after commission.

Sources: Axios, Business Insider, Complex, Fame Mass, XRSUS

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How Much Do the Top OnlyFans Creators Make?

Being the most popular creator on OnlyFans doesn’t necessarily mean you’re making the most money. 

In fact, none of the most popular content creators rank in the top 10 of the site’s highest earners. Many of the top moneymakers are celebrities with varying degrees of fame, but not all of them. 

This group represents universal standards of beauty, desire, and personal appreciation – and they’ve got the dollars to prove it. Their combined earnings make up an enormous portion of the site’s monthly revenue:

Over 300 OnlyFans content creators earn at least $1 million per year.

About 16,000 content creators earn at least $50,000 per year.

We already covered the most popular creators, but they don’t necessarily make the most money. Here’s a list of OnlyFans’ Top 10 earners, their monthly earnings, and their subscription fees.

Top 10 Earners in OnlyFans

Monthly Earnings

Subscription Fees Per Month

Blac Chyna

$20 million

$19.99

Bella Thorne

$11 million

No Subscription Fee (previously $9.99)

Cardi B

$9.43 million

$4.99

Tyga

$7.69 million

$20

Mia Khalifa

$6.42 million

$12.99

Erica Mena 

$4.49 million

$25.99

Gem101

$2.3 million

$30

Pia Mia

$2.22 million

$20

Safaree Samuels

$1.91 million

$15

MilaMondell

$1.5 million

$20

Cardi B is estimated to have the most OnlyFans subscribers – nearly 1.89 million currently.

In August 2020, Bella Thorne joined OnlyFans as a content creator and earned over $1 million in the first 24 hours (setting a record at the time). In less than a week, those earnings jumped to $2 million.

In 2021, Bhad Bhabie created an OnlyFans account and broke Bella Thorne’s record by earning $1 million in only six hours. She charged $23.99 per month and reported her initial six-hour earnings as follows: 

Bhad Bhabie

Six Hour Earnings

Subscription Fees

$757,526,08

Direct Message Payments

$267,675.00

Tips

$5,502.35

Sources: XRSUS, Axios, EarthWeb, Variety, Billboard

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How Much Is OnlyFans Worth?

OnlyFans makes its revenue from 20% of all sales to content creators. That 20% goes a long, long, long way. 

The site is now worth billions and is projected to keep growing:

The value of the OnlyFans company reached $1 billion in 2021.

OnlyFans’ gross merchandise value from 2020 to 2022 is as follows:

Year

Gross Merchandise Value

2020

$2.2 billion

2021

$5.9 billion

2022

(projected) $12.5 billion

OnlyFans’ global net revenue from 2020 to 2022 is as follows:

Year

Global Net Revenue

2020

$375 million

2021

$1.2 billion

2022

(projected) $2.5 billion

In March of 2021, over half of OnlyFans’ revenue was from paid subscriptions, and over 30% was from chats. The rest came from tips, streams, and paid posts. 

OnlyFans’ free cashflow (their leftover cash after covering operating expenses and capital expenditures) from 2020 to 2022 is as follows:

Year

Free Cashflow

2020

$150 million

2021

$620 million

2022

(projected) $1.2 billion

Sources: Bloomberg, Axios

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OnlyFans Site Traffic

On average, people don’t spend more than 20 minutes on OnlyFans – but hey, that’s probably all they need. 

The site gets most of its traffic from the U.S. but continues to grow worldwide. Here’s a look at the numbers:

OnlyFans had about 39 million website visits from users around the world in January of 2022.

Visits to the OnlyFans website by the countries with the most traffic are as follows: 

Countries

Traffic Visits

United States

248 million visits

United Kingdom

23.5 million visits

Canada

13 million visits

Netherlands

6.5 million visits

OnlyFans had 183.81 million site visits from the U.S. in April 2022. The average visit duration was 19 minutes and 50 seconds. 28.6% of visits were from desktop computers, and 71.4% were from mobile devices.

Sources: Statista, Statista, Semrush

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Conclusion 

OnlyFans allows anyone to create, model, and sell their own adult content, which has radically redefined the way that we value ourselves and our beauty as humans. OnlyFans is worth billions of dollars and continues to grow. 

For centuries, the human form was a regulated commodity pitched to us by the executives that made movies, TV, magazines, and even pornography. Now, people of all backgrounds are realizing that others value their appearances, behaviors, sexual acts, and even verbal interactions. 

In contrast to pornography, content on OnlyFans is more personal for both the user and the creator. This can open up creators to more direct positivity and/or toxicity. Some people find the experience empowering, some despise it, and others fall somewhere in between. 

Whether a creator makes millions of dollars or just an extra hundred a month, it’s a profound and fascinating situation to know that someone is willing to pay to see you do things. From self-made porn to cosplay, to simple nudes, and every kink in between – people are creating an economy out of their bodies and behaviors. 

It’s simultaneously one of the most natural ways to exchange value and one of the strangest oddities of the digital age. However, it’s important to remember that the value of people, sex, and performance doesn’t come from money – money’s only a product of it.

For more interesting sex studies and statistics, head over to our guide here.