OkCupid Statistics 2024: ALL Data Of The Popular Dating App

Don’t know where to start with online dating? We’ve gathered all you need to know about OkCupid Statistics: its user base, demographic data, and growth.

OkCupid is one of the largest dating platforms in the world and ranks 5th among dating apps in the U.S. It may not be as popular as swipe-based apps like Tinder, but OkCupid has a loyal fanbase of users who sing its praises.

In this article, we’ve gathered all the statistics you need to know about OkCupid, its user base, and its growth.

Table of Contents

Top OkCupid Statistics You Should Know:

OkCupid had 1.79 million U.S. users in September 2019, ranking 5th among dating apps in the United States.
50 million people globally were using OkCupid in 2020.
There are 1.5 men for every woman on OkCupid.
17% of OkCupid users are African American, and another 17% are Hispanic.
11% of OkCupid users earn $100k or more.
OkCupid users who are concerned about climate change get 37% more likes and 11% more matches than those who are not.
#BlackLivesMatter supporters are nearly 10% more active on OkCupid than other dating apps.
73% of millennials think someone who speaks another language is more attractive than someone who does not.
Men start 80% of conversations on OkCupid.
By age 55, men send more than half their messages to women at least 8 years younger than them.
22% of female millennials and 16% of male millennials say a college degree is mandatory.
54% of White Females prefer to date someone of their own skin color/racial background. The highest in all groups.
Men as a group receive an average of 3 messages per day, while women receive an average of 56.1 messages per day on OkCupid.
OkCupid has an average total monthly downloads worldwide of 500,000.

How Many Users Are Currently Using OkCupid?

OkCupid’s user base is large and growing, despite a slump in users during the coronavirus pandemic:

OkCupid had 1.79 million U.S. users in September 2019, ranking 5th among dating apps in the United States. (Statista, 2022)¹
9% of U.S. adults are currently using OkCupid. (Morning Consult, 2020)²
50 million people globally were using OkCupid in 2020. (Tom’s Guide, 2020)³
OkCupid had a 23.4% decrease in monthly active users in the final quarter of 2020 during the coronavirus pandemic. (The Wall Street Journal, 2021)⁴

The Demographics of OkCupid Users

OkCupid has a wide range of users in terms of both ages and ethnicities. Users tend to be younger, and there is a larger percentage of ethnic minorities using the platform:

11% of male adults and 6% of female adults currently use OkCupid in the U.S. (Morning Consult, 2020, page 257)²
There are 1.5 men for every woman on OkCupid. (OkCupid, 2015)⁵
Ages of U.S. adults that use OkCupid, 2020:
- 18-29 years old: 14%
- 30-44 years old: 10%
- 45-54 years old: 2%
- 55-64 years old: 5%
- 65+: 2%
  (Morning Consult, 2020, page 257)²
Generation of U.S. adults that use OkCupid, 2020:
- Generation Z (Age 18-23): 18%
- Millennials (Age 24-39): 9%
- Generation X (Age 40-55): 8%
- Boomers (Age 56-74): 1%
  (Morning Consult, 2020, page 257)²
Ethnicities of U.S. adults that use OkCupid, 2020:
- White: 7%
- Hispanic: 17%
- African-American: 17%
- Other: 13%
  (Morning Consult, 2020, page 257)²
Income of U.S. adults that use OkCupid, 2020:
- Under 50k: 8%
- 50k-100k: 10%
- 100k: 11%
  (Morning Consult, 2020, page 258)²

OkCupid Users on Environmental and Social Issues

Environmental and social issues are of major interest to OkCupid users, according to the data:

Environmental Issues

85% of Millennials and 84% of Gen Z are concerned about the climate crisis. (OkCupid, 2020a)⁶
There has been a 368% increase in environmental and climate change-related terms on OkCupid users’ profiles in the past 5 years. (OkCupid, 2022)⁷
81% of OkCupid users are concerned about climate change.
- This is a 36% increase over the past 3 years. (OkCupid, 2022)⁷
90% of daters say it’s important their match cares about the planet.
- OkCupid users who are concerned about climate change get 37% more likes and 11% more matches than those who are not. (OkCupid, 2022)⁷
89% of women and 83% of men say it’s important their match cares about the environment. (OkCupid, 2022)⁷

Social Issues

OkCupid donated $1 million in advertising space on OkCupid to Black civil rights organizations.
- OkCupid also donated to organizations such as NAACP, the ACLU, Black Girls CODE, and Fair Fight Action. (OkCupid, 2020b)⁸
70% of OkCupid respondents in the United States are protesting to fight racial inequality. (OkCupid, 2020b)⁸
How OkCupid U.S. respondents are addressing racial equality, 2020:
- 62% are donating their time or money, educating themselves or others, and protesting.
- 23% are educating themselves or teaching others.
- 9% are donating their money or time.
- 6% are protesting.
  (OkCupid, 2020b)⁸
OkCupid users with the BLM profile badge are 2 times more likely to match with someone who also has the badge. (OkCupid, 2020b)⁸
#BlackLivesMatter supporters are nearly 10% more active on OkCupid than other dating apps. (OkCupid, 2020b)⁸
48% of Gen Z women and 41% of Millennial women said they consider themselves activists. (OkCupid, 2020a)⁶
Gen Z overall was 11% more likely than Millennials to self-identify as activists. (OkCupid, 2020a)⁶

Is Politics Important in Dating Among OkCupid Users?

OkCupid users are politically active overall and generally think their dates should be too:

Registered voters on OkCupid are:
- 85% more likely to get a message than those who are not registered.
- 12% more likely to initiate a conversation themselves.
- 63% more likely to get a match.
  (OkCupid, 2020c)⁹
50% of OkCupid users think being a registered voter is important in dating. (OkCupid, 2020c)⁹
Registered voters on OkCupid by generation and gender, 2020:
- 83% of Gen Z are registered to vote.
- 90% of Millennials.
- 93% of Gen X.
- 95% of Baby Boomers.
- 91% of women.
- 89% of men.
  (OkCupid, 2020c)⁹
76% of OkCupid respondents say how their date leans politically is very important. (OkCupid, 2020c)⁹
64% of OkCupid respondents say they prefer their dates to share their political views. (OkCupid, 2020a)⁶
In 2019, 53% of OkCupid respondents claimed they couldn’t date someone whose political views were the opposite of theirs. That ratio jumped to 60% in 2020. (OkCupid, 2020a)⁶

Cross-Border Love of OkCupid Users

Are OkCupid users more or less likely to date people from other countries? Here’s what the data says:

60% say they could date someone who doesn’t speak their language well. (OkCupid, 2018)¹⁰
92% of singles surveyed said they’re interested in learning another language. (OkCupid, 2018)¹⁰
94% said they’re more open-minded after they’ve visited somewhere new. (OkCupid, 2018)¹⁰
Users who believe it’s important for a couple to come from the same country, 2017:
- 18-36 years old: 26% say it is “very important.”
- 37-53 years old: 52% say it is “very important.”
- 54+ years old: 56% say it is “very important.”
  (OkCupid, 2018)¹⁰
Millennials are 10% more likely to be open to dating someone who doesn’t speak their language well than non-millennials. (OkCupid, 2018)¹⁰
73% of millennials think someone who speaks another language is more attractive than someone who does not.
- 65% of 37-53-year-olds also feel the same.
- 53% of 54+-year-olds and above also agree.
  (OkCupid, 2018)¹⁰
Women have also been more likely to expand their preferred location to “anywhere” to connect across borders.
- Those who do have 5% more conversations than those who don’t. (OkCupid, 2020d)¹¹

The Age Difference Among OkCupid Users

While users generally trend younger on OkCupid, many men reach out to younger women on the platform, and men generally reply more than women do:

Conversations on OkCupid by age difference, 2017:
- 34%: She’s <5 years younger.
- 27%: She’s equal or 5+ years younger.
- 19%: She’s <5 years older.
- 12%: She’s equal or 5+ years older.
- 9%: Equal ages.
  (OkCupid, 2017a)¹²
61% of conversations occur between an older man and a younger woman; in almost half of them, the age gap is at least five years older. (OkCupid, 2017a)¹²
The older-woman-younger-man combo is significantly rarer (appearing in less than one-third of all conversations), and in only 12% of these is the woman at least five years older. (OkCupid, 2017a)¹²

How men and women reply to messages in different ages groups on OkCupid, 2017:
- Reply rate of men when women start the conversation
  - 20-year-old men’s reply rate to a…
    - 20-year-old woman: 53%
    - 25-year-old woman: 49%
    - 30-year-old woman: 53%
    - 35-year-old woman: 53%
    - 40-55-year-old women: Not enough data
    - Women of all ages: 52%
  - 25-year-old men’s reply rate to a…
    - 20-year-old woman: 47%
    - 25-year-old woman: 47%
    - 30-year-old woman: 49%
    - 35-year-old woman: 51%
    - 40-year-old woman: 60%
    - 45-year-old woman: 61%
    - 50-year-old woman: 65%
    - 55-year-old woman: Not enough data
    - Women of all ages: 47%
  - 30-year-old men’s reply rate to a…
    - 20-year-old woman: 47%
    - 25-year-old woman: 41%
    - 30-year-old woman: 40%
    - 35-year-old woman: 44%
    - 40-year-old woman: 48%
    - 45-year-old woman: 48%
    - 50-year-old woman: 54%
    - 55-year-old woman: Not enough data
    - Women of all ages: 42%
  - 35-year-old men’s reply rate to a…
    - 20-year-old woman: 47%
    - 25-year-old woman: 45%
    - 30-year-old woman: 39%
    - 35-year-old woman: 38%
    - 40-year-old woman: 43%
    - 45-year-old woman: 46%
    - 50-year-old woman: 43%
    - 55-year-old woman: 42%
    - Women of all ages: 40%
  - 40-year-old men’s reply rate to a…
    - 20-year-old woman: 48%
    - 25-year-old woman: 43%
    - 30-year-old woman: 41%
    - 35-year-old woman: 41%
    - 40-year-old woman: 39%
    - 45-year-old woman: 42%
    - 50-year-old woman: 43%
    - 55-year-old woman: 42%
    - Women of all ages: 41%
  - 45-year-old men’s reply rate to a…
    - 20-year-old woman: 45%
    - 25-year-old woman: 39%
    - 30-year-old woman: 35%
    - 35-year-old woman: 43%
    - 40-year-old woman: 41%
    - 45-year-old woman: 40%
    - 50-year-old woman: 41%
    - 55-year-old woman: 39%
    - Women of all ages: 41%
  - 50-year-old men’s reply rate to a…
    - 20-year-old woman: 44%
    - 25-year-old woman: 36%
    - 30-year-old woman: 24%
    - 35-year-old woman: 36%
    - 40-year-old woman: 41%
    - 45-year-old woman: 40%
    - 50-year-old woman: 38%
    - 55-year-old woman: 37%
    - Women of all ages: 38%
  - 55-year-old men’s reply rate to a…
    - 20-year-old woman: Not enough data
    - 25-year-old woman: 33%
    - 30-year-old woman: 22%
    - 35-year-old woman: 31%
    - 40-year-old woman: 36%
    - 45-year-old woman: 42%
    - 50-year-old woman: 40%
    - 55-year-old woman: 37%
    - Women of all ages: 38%

(OkCupid, 2017a)¹²

Reply rate of women when men start the conversation
- - 20-year-old women’s reply rate to a…
    - 20-year-old man: 19%
    - 25-year-old man: 21%
    - 30-year-old man: 17%
    - a 35-year-old man: 15%
    - a 40-year-old man: 16%
    - a 45-year-old man: 14%
    - a 50-year-old man: 18%
    - a 55-year-old man: 19%
    - man of all ages: 20%
  - 25-year-old women’s reply rate to a…
    - 20-year-old man: 10%
    - 25-year-old man: 16%
    - 30-year-old man: 15%
    - 35-year-old man: 13%
    - 40-year-old man: 12%
    - 45-year-old man: 12%
    - 50-year-old man: 14%
    - 55-year-old man: 14%
    - Men of all ages: 15%
  - 30-year-old women’s reply rate to a…
    - 20-year-old man: 11%
    - 25-year-old man: 13%
    - 30-year-old man: 17%
    - 35-year-old man: 15%
    - 40-year-old man: 13%
    - 45-year-old man: 10%
    - 50-year-old man: 12%
    - 55-year-old man: 14%
    - Men of all ages: 15%
  - 35-year-old women’s reply rate to a…
    - 20-year-old man: 12%
    - 25-year-old man: 14%
    - 30-year-old man: 18%
    - 35-year-old man: 20%
    - 40-year-old man: 17%
    - 45-year-old man: 14%
    - 50-year-old man: 11%
    - 55-year-old man: 11%
    - Men of all ages: 17%
  - 40-year-old women’s reply rate to a…
    - 20-year-old man: 14%
    - 25-year-old man: 16%
    - 30-year-old man: 18%
    - 35-year-old man: 21%
    - 40-year-old man: 22%
    - 45-year-old man: 19%
    - 50-year-old man: 16%
    - 55-year-old man: 14%
    - Men of all ages: 19%
  - 45-year-old women’s reply rate to a…
    - 20-year-old man: 15%
    - 25-year-old man: 17%
    - 30-year-old man: 19%
    - 35-year-old man: 22%
    - 40-year-old man: 24%
    - 45-year-old man: 24%
    - 50-year-old man: 20%
    - 55-year-old man: 18%
    - Men of all ages: 21%
  - 50-year-old women’s reply rate to a…
    - 20-year-old man: 15%
    - 25-year-old man: 18%
    - 30-year-old man: 20%
    - 35-year-old man: 22%
    - 40-year-old man: 23%
    - 45-year-old man: 25%
    - 50-year-old man: 24%
    - 55-year-old man: 22%
    - Men of all ages: 22%
  - 55-year-old women’s reply rate to a…
    - 20-year-old man: 14%
    - 25-year-old man: 17%
    - 30-year-old man: 18%
    - 35-year-old man: 20%
    - 40-year-old man: 22%
    - 45-year-old man: 24%
    - 50-year-old man: 24%
    - 55-year-old man: 25%
    - Men of all ages: 22%

(OkCupid, 2017a)¹²

Men start 80% of conversations on OkCupid
- They tend to message younger women.
  (OkCupid, 2017a)¹²
By age 55, men send more than half their messages to women at least 8 years younger than them. (OkCupid, 2017a)¹²
Women message and respond most often to men about their age.
- Once they reach 35, women respond more often to younger guys.
- Because men are usually the conversation starters, the older-man younger-woman paradigm prevails.
  (OkCupid, 2017a)¹²
When women start conversations, they tend to message men closer to their own age.
- By age 55, women send more than half their messages to men at least 4 years younger than them.
  (OkCupid, 2017a)¹²

This data backs up what most men’s experience would tell you: women reply significantly less often than men, regardless of age.

Importance of College-Level Education

Is a college education valuable to people on OkCupid? Here’s what studies have shown:

Education levels of U.S. adults that use OkCupid, 2020:
- < College: 9%
- Bachelor’s degree: 7%
- Post-grad: 7%
  (Morning Consult, 2020)²
Importance of college-level education among OkCupid users, 2017:
- Nice, but not mandatory: 59.7%
- Necessary: 19.6%
- Skipped/Did not answer: 13.2%
- Not necessary: 7.5%
  (OkCupid, 2017b)¹³
Importance of college-level education among men and women on OkCupid, 2017:

Of women who attended…
- Graduate School
  - Necessary: 46.04%
  - Nice, but not mandatory: 42.43%
  - Unnecessary: 2.3%
  - Skipped/Did not answer: 9.31%
- College
  - Necessary: 26.55%
  - Nice, but not mandatory: 62.88%
  - Unnecessary: 2.8%
  - Skipped/Did not answer: 7.81%
- High School
  - Necessary: 9.29%
  - Nice, but not mandatory: 73.10%
  - Unnecessary: 12.35%
  - Skipped/Did not answer: 5.26%
- Junior High
  - Necessary: 10.59%
  - Nice, but not mandatory: 63.24%
  - Unnecessary: 20.69%
  - Skipped/Did not answer: 5.48%

Answers of men who attended…
- Graduate School
  - Necessary: 35.18%
  - Nice, but not mandatory: 52.10%
  - Unnecessary: 4.51%
  - Skipped/Did not answer: 8.21%
- College
  - Necessary: 18.15%
  - Nice, but not mandatory: 70.41%
  - Unnecessary: 5.32%
  - Skipped/Did not answer: 6.12%
- High School
  - Necessary: 6.25%
  - Nice, but not mandatory: 72.42%
  - Unnecessary: 17.45%
  - Skipped/Did not answer: 3.9%
- Junior High
  - Necessary: 8.55%
  - Nice, but not mandatory: 60.64%
  - Unnecessary: 27.63%
  - Skipped/Did not answer: 3.2%

(OkCupid, 2017b)¹³

22% of female millennials and 16% of male millennials say a college degree is mandatory. (OkCupid, 2017b)¹³

Virtual Dates on OkCupid

“Virtual dates” have grown in popularity, especially during and after the coronavirus pandemic. Here’s what OkCupid users think about virtual dating:

Virtual dating is ushering in a new era of “slow dating” that singles have welcomed.
- 85% of the 70,000 responses on OkCupid say it’s important to develop an emotional connection before a physical one.
- The switch to virtual dates has allowed these emotional connections to thrive.
  (OkCupid, 2020d)¹¹
Forms of virtual dates among OkCupid users:
- 51% prefer messaging and texting.
- 26% like video-chatting.
- 17% rely on good old-fashioned phone calls.
- 6% are waiting to date till the pandemic is over.
  (OkCupid, 2020d)¹¹
51% of respondents said they enjoy phone sex. (OkCupid, 2020d)¹¹
There has been a 5% increase in OkCupid users looking for long-term relationships and a 20% decrease in users looking for hookups during the COVID-19 pandemic. (OkCupid, 2020d)¹¹
The best part of virtual dating, according to OkCupid singles:
- 25% say, “I can wear whatever I want.”
- 38% say, “It’s less pressure.”
- 37% say, “I get to know the person better.”
  (OkCupid, 2020d)¹¹

Connecting Through Music

Music is an important part of dating for OkCupid users:

85% say music has a big influence on their lives. (OkCupid, 2021)¹⁴
There are nearly 5 million mentions of ‘music’ on OkCupid profiles. (OkCupid, 2021)¹⁴
37% of OkCupid respondents chose ‘music’ for their ideal match to be more into. (OkCupid, 2021)¹⁴
1/3 single OkCupid respondents believe a person’s musical preference is a good indicator of their intelligence level. (OkCupid, 2021)¹⁴
53% say ‘Music’ is the most comforting thing when feeling down. (OkCupid, 2021)¹⁴
86% of OkCupid respondents say they listen to music to pump up for a date. (OkCupid, 2021)¹⁴
95% of OkCupid respondents say they like music when hooking up. (OkCupid, 2021)¹⁴
OkCupid daters who say music has a significant influence on their lives get 28% more likes than those who say it doesn’t. (OkCupid, 2021)¹⁴

Who Sends the First Message on OkCupid? Men or Women?

Men are usually expected to send the first message on dating platforms, but how does that compare to real-life data? Here’s what we found out:

Straight men are 3.5 times more likely to send the first message than straight women. (OkCupid, 2015)⁵

The median number of first messages sent by gender and orientation:
- Straight
  - Men: 14 first messages sent
  - Women: 4 first messages sent
- Gay/Lesbian
  - Men: 5 first messages sent
  - Women: 4 first messages sent
- Bisexual
  - Men: 6 first messages sent
  - Women: 4 first messages sent

(OkCupid, 2015)⁵

The median number of first messages sent by age:
- ≦20 years old:
  - Men: 9 first messages sent
  - Women: 3 first messages sent
- 21-30 years old:
  - Men: 15 first messages sent
  - Women: 3 first messages sent
- 31-40 years old:
  - Men: 15 first messages sent
  - Women: 4 first messages sent
- 41-50 years old:
  - Men: 14 first messages sent
  - Women: 4 first messages sent
- 51-60 years old:
  - Men: 13 first messages sent
  - Women: 4 first messages sent

(OkCupid, 2015)⁵

Percentage of first messages that turned into a conversation by gender and orientation:
- Straight
  - Men: 12%
  - Women: 30%
- Gay
  - Men: 22%
  - Women: 25%
- Bisexual
  - Men: 16%
  - Women: 31%

(OkCupid, 2015)⁵

When women receive a message, the man who sent it is 5% less attractive than you on average.
- If you send the first hello, the man is about 7% more attractive than you. That is an increase of 12% if you are from typically waiting to be approached to sending the first message. (OkCupid, 2015)⁵
Women have begun sending more messages first and are sending 40% more intro messages than they did previously. (OkCupid, 2020d)¹¹
There’s been a 30% increase in messages sent on OkCupid each day since March 11th of 2020. (OkCupid, 2020d)¹¹

Dating Bias of OkCupid Users and How It Affects the Reply Rates

Do biases against other skin colors or racial backgrounds impact who people date?

38% of OkCupid users strongly prefer to date someone of their own skin color/racial background. (OkCupid (Archived), 2009a)¹⁵
54% of White Females prefer to date someone of their own skin color/racial background. The highest in all groups. (OkCupid (Archived), 2009a)¹⁵
45% of White people prefer to date someone of their own skin color/racial background.
- Just 20% of Non-Whites think the same.
  (OkCupid (Archived), 2009a)¹⁵
Men frequently don’t message Black women back.
- Black women have an average reply rate of just 34.3% from male recipients.
  (OkCupid (Archived), 2009a)¹⁵
White guys respond less overall.
- The average reply rate of non-White males is 48.1%, while White guys’ is only 40.5%. So basically, White men write back about 20% less often. (OkCupid (Archived), 2009a)¹⁵
OkCupid’s Reply Rate of Female Senders to Male Recipients by Race, 2009:
- Asian-Female:
  Reply rates of Asian-Female senders to…
  - Asian-Male: 48%
  - Black-Male: 55%
  - Hispanic/Latin-Male: 49%
  - Indian-Male: 50%
  - Middle Eastern-Male: 53%
  - Native American-Male: 49%
  - Other-Male: 50%
  - Pacific Islander-Male: 46%
  - White-Male: 41%
  - Average 43.7% reply rate of Asian-Female senders to Male Recipients.
- Black-Female
  Reply rates of Black-Female senders to…
  - Asian-Male: 31%
  - Black-Male: 37%
  - Hispanic/Latin-Male: 36%
  - Indian-Male: 37%
  - Middle Eastern-Male: 40%
  - Native American-Male: 41%
  - Other-Male: 41%
  - Pacific Islander-Male: 32%
  - White-Male: 32%
  - Average 34.3% reply rate of Black-Female senders to Male Recipients.
- Hispanic/Latin-Female
  Reply rates of Hispanic/Latin-Female senders to…
  - Asian-Male: 51%
  - Black-Male: 46%
  - Hispanic/Latin-Male: 48%
  - Indian-Male: 45%
  - Middle Eastern-Male: 50%
  - Native American-Male: 45%
  - Other-Male: 48%
  - Pacific Islander-Male: 48%
  - White-Male: 40%
  - Average 42.5% reply rate of Hispanic/Latin-Female senders to Male Recipients.
- Indian-Female
  Reply rates of Indian-Female senders to…
  - Asian-Male: 51%
  - Black-Male: 51%
  - Hispanic/Latin-Male: 43%
  - Indian-Male: 55%
  - Middle Eastern-Male: 51%
  - Native American-Male: 45%
  - Other-Male: 36%
  - Pacific Islander-Male: 44%
  - White-Male: 40%
  - Average 42.7% reply rate of Indian-Female senders to Male Recipients.
- Middle Eastern-Female
  Reply rates of Middle Eastern-Female senders to…
  - Asian-Male: 51%
  - Black-Male: 55%
  - Hispanic/Latin-Male: 54%
  - Indian-Male: 63%
  - Middle Eastern-Male: 56%
  - Native American-Male: 63%
  - Other-Male: 52%
  - Pacific Islander-Male: 48%
  - White-Male: 47%
  - Average 49.5% reply rate of Middle Eastern-Female senders to Male Recipients.
- Native American-Female
  Reply rates of Native American-Female senders to…
  - Asian-Male: 45%
  - Black-Male: 50%
  - Hispanic/Latin-Male: 47%
  - Indian-Male: 47%
  - Middle Eastern-Male: 47%
  - Native American-Male: 44%
  - Other-Male: 47%
  - Pacific Islander-Male: 52%
  - White-Male: 40%
  - Average 42.3% reply rate of Native American-Female senders to Male Recipients.
- Other-Female
  Reply rates of Other-Female senders to…
  - Asian-Male: 52%
  - Black-Male: 52%
  - Hispanic/Latin-Male: 43%
  - Indian-Male: 54%
  - Middle Eastern-Male: 52%
  - Native American-Male: 51%
  - Other-Male: 47%
  - Pacific Islander-Male: 50%
  - White-Male: 42%
  - Average 44.4% reply rate of Other-Female senders to Male Recipients.
- Pacific Islander-Female
  Reply rates of Pacific Islander-Female senders to…
  - Asian-Male: 51%
  - Black-Male: 57%
  - Hispanic/Latin-Male: 49%
  - Indian-Male: 35%
  - Middle Eastern-Male: 60%
  - Native American-Male: 53%
  - Other-Male: 50%
  - Pacific Islander-Male: 46%
  - White-Male: 44%
  - Average 46.0% reply rate of Pacific Islander-Female senders to Male Recipients.
- White-Female
  Reply rates of White-Female senders to…
  - Asian-Male: 48%
  - Black-Male: 51%
  - Hispanic/Latin-Male: 47%
  - Indian-Male: 48%
  - Middle Eastern-Male: 49%
  - Native American-Male: 48%
  - Other-Male: 48%
  - Pacific Islander-Male: 47%
  - White-Male: 41%
  - Average 42.1% reply rate of White-Female senders to Male Recipients.
- Average reply rates of Female senders to…
  - Asian-Male Recipients: 47.3%
  - Black-Male Recipients: 46.9%
  - Hispanic/Latin-Male Recipients: 46.4%
  - Indian-Male Recipients: 48.2%
  - Middle Eastern-Male Recipients: 49.7%
  - Native American-Male Recipients: 47.3%
  - Other-Male Recipients: 47.5%
  - Pacific Islander-Male Recipients: 46.2%
  - White-Male Recipients: 40.5%
- Average reply rate of Female senders to Male recipients: 42.0% (OkCupid (Archived), 2009a)¹⁵
Black women are by far the most likely to respond to a first contact attempt.
- Their response rate is 1.5 times the average, and, overall, Black women reply about a quarter more often than other women. (OkCupid (Archived), 2009a)¹⁵
White men get more responses from almost every group.
- White-male senders have an average reply rate of 29.2% from female recipients, the highest reply rate among male senders. (OkCupid (Archived), 2009a)¹⁵
White, Asian, and Hispanic/Latin women prefer White men more than any other race.
- These women respond well to white men. Asian women write back non-White males at 21.9%, Hispanic women at 22.9%, and White women at 23.0%. (OkCupid (Archived), 2009a)¹⁵
OkCupid’s Reply Rate of Male Senders to Female Recipients by Race, 2009:
- Asian-Male
  Reply rates of Asian-Male senders to…
  - Asian -Female: 22%
  - Black-Female: 34%
  - Hispanic/Latin-Female: 22%
  - Indian-Female: 18%
  - Middle Eastern-Female: 27%
  - Native American-Female: 31%
  - Other-Female: 30%
  - Pacific Islander-Female: 23%
  - White-Female: 21%
  - Average 22.2% reply rate of Asian-Male senders to Female recipients.
- Black-Male
  Reply rates of Black-Male senders to…
  - Asian-Female: 17%
  - Black-Female: 28%
  - Hispanic/Latin-Female: 19%
  - Indian-Female: 21%
  - Middle Eastern-Female: 21%
  - Native American-Female: 27%
  - Other-Female: 24%
  - Pacific Islander-Female: 25%
  - White-Female: 21%
  - Average 21.7% reply rate of Black-Male senders to Female recipients.
- Hispanic/Latin-Male
  Reply rates of Hispanic/Latin-Male senders to…
  - Asian-Female: 20%
  - Black-Female: 31%
  - Hispanic/Latin-Female: 24%
  - Indian-Female: 25%
  - Middle Eastern-Female: 25%
  - Native American-Female: 29%
  - Other-Female: 27%
  - Pacific Islander-Female: 24%
  - White-Female: 22%
  - Average 23.1% reply rate of Hispanic/Latin-Male senders to Female recipients.
- Indian-Male
  Reply rates of Indian-Male senders to…
  - Asian-Female: 20%
  - Black-Female: 34%
  - Hispanic/Latin-Female: 19%
  - Indian-Female: 18%
  - Middle Eastern-Female: 23%
  - Native American-Female: 27%
  - Other-Female: 28%
  - Pacific Islander-Female: 24%
  - White-Female: 20%
  - Average 20.8% reply rate of Indian-Male senders to Female recipients.
- Middle Eastern-Male
  Reply rates of Middle Eastern-Male senders to…
  - Asian-Female: 26%
  - Black-Female: 37%
  - Hispanic/Latin-Female: 23%
  - Indian-Female: 24%
  - Middle Eastern-Female: 23%
  - Native American-Female: 36%
  - Other-Female: 29%
  - Pacific Islander-Female: 28%
  - White-Female: 25%
  - Average 25.7% reply rate of Middle Eastern-Male senders to Female recipients.
- Native American-Male
  Reply rates of Native American-Male senders to…
  - Asian-Female: 26%
  - Black-Female: 34%
  - Hispanic/Latin-Female: 26%
  - Indian-Female: 27%
  - Middle Eastern-Female: 32%
  - Native American-Female: 35%
  - Other-Female: 32%
  - Pacific Islander-Female: 29%
  - White-Female: 27%
  - Average 27.8% reply rate of Native American-Male senders to Female recipients.
- Other-Male
  Reply rates of Other-Male senders to…
  - Asian-Female: 25%
  - Black-Female: 32%
  - Hispanic/Latin-Female: 26%
  - Indian-Female: 21%
  - Middle Eastern-Female: 23%
  - Native American-Female: 34%
  - Other-Female: 32%
  - Pacific Islander-Female: 22%
  - White-Female: 26%
  - Average 26.8% reply rate of Other-Male senders to Female recipients.
- Pacific Islander-Male
  Reply rates of Pacific Islander-Male senders to…
  - Asian-Female: 21%
  - Black-Female: 39%
  - Hispanic/Latin-Female: 21%
  - Indian-Female: 33%
  - Middle Eastern-Female: 32%
  - Native American-Female: 32%
  - Other-Female: 35%
  - Pacific Islander-Female: 30%
  - White-Female: 23%
  - Average 24.6% reply rate of Pacific Islander-Male senders to Female recipients.
- White-Male
  Reply rates of White-Male senders to…
  - Asian-Female: 29%
  - Black-Female: 38%
  - Hispanic/Latin-Female: 30%
  - Indian-Female: 30%
  - Middle Eastern-Female: 28%
  - Native American-Female: 34%
  - Other-Female: 33%
  - Pacific Islander-Female: 29%
  - White-Female: 29%
  - Average 29.2% reply rate of White-Male senders to Female recipients.
- Average reply rates of Male senders to…
  - Asian-Female Recipients: 25.7%
  - Black-Female Recipients: 34.1%
  - Hispanic/Latin-Female Recipients: 27.1%
  - Indian-Female Recipients: 25.1%
  - Middle Eastern-Female Recipients: 27.0%
  - Native American-Female Recipients: 33.0%
  - Other-Female Recipients: 31.4%
  - Pacific Islander-Female Recipients: 27.0%
  - White-Female Recipients: 27.3%
- Average reply rate of Male senders to Female recipients: 27.6% (OkCupid (Archived), 2009a)¹⁵

How Many Messages Do Men And Women Get on OkCupid?

Most people assume women are flooded with messages while men get very few, and researchers have tested these assumptions. Here’s what they found out:

In an experiment on OkCupid of 5 fake profiles of women and 5 fake profiles of men, the results show some gender differences on OkCupid:
- The women received over 20 times more messages than the men.
- The most contacted woman had almost 17 times more messages in a week than the most contacted man.
- It took 2 months and 13 days for the most popular woman’s inbox to fill up. At the current rate, it would take the most popular man 2.3 years to fill up his.
  (Jon Millward, 2012)¹⁶
The average attractive woman in the experiment averaged 3 messages per day on OkCupid. (Jon Millward, 2012)¹⁶
Men as a group receive an average of 3 messages per day, while women receive an average of 56.1 messages per day on OkCupid. (Jon Millward, 2012)¹⁶
Women and men’s number of messages after a time period in an experiment on OkCupid:
- After 24-hours:
  - Women: 88 messages
  - Men: 2 messages
- After 168 hours (7 days):
  - Women: 392 messages
  - Men: 22 messages
- After 4 months:
  - Women: 3 more than 1,099 messages (two of the fake profiles have their inboxes full).
  - Men: 53 messages
    (Jon Millward, 2012)¹⁶
Women rated 80% of the men on OkCupid as worse-looking than average. (OkCupid (Archived), 2009b)¹⁷

Monthly Downloads of OkCupid

How big is OkCupid, and is it growing?

OkCupid grew 43% in download estimates from December 2021 vs. January 2022 in the United States, United Kingdom, France, Germany, Italy, and Spain. (Apptweak, 2022)¹⁸
Top countries with the most downloads of OkCupid for the last 30 days as of June 27th of 2022:
- United States: 28%
- Germany: 8%
- Philippines: 6%
- India: 6%
- Turkey: 5%
- Others: 47%
  (AppMagic, 2022)¹⁹
As of May 2022, OkCupid has worldwide monthly downloads of 300,000 in Android’s Google Play Store and 200,000 in Apple’s App Store.
- OkCupid has an average total monthly downloads worldwide of 500,000.
  (Sensor Tower, 2022a – Note: for Android — Google Play Store)²⁰
  (Sensor Tower, 2022b – Note: for Apple — Apple App Store)²¹

OkCupid Revenue

As a company, OkCupid is large and growing:

OkCupid is ranked 5th among the most popular dating apps in the United States.
- It has a share of 24% of paying customers on dating apps in the United States claiming to use OkCupid. (Statista, 2021)²²
The estimated net revenue of OkCupid on Android is $400,000, and Apple App Store’s OkCupid has an estimated net revenue of $2 million as of May 2022.
(Sensor Tower, 2022a – Note: for Android — Google Play Store)²⁰
(Sensor Tower, 2022b – Note: for Apple — Apple App Store)²¹

Conclusion

OkCupid continues to have a major impact in the world of dating apps and is quickly growing in influence. Its popularity in the U.S. and globally may put pressure on other popular apps like Tinder or Bumble.

Footnotes

Statista, 2022. A statistic on the most popular online dating apps in the United States back in September 2019.
Morning Consult, 2020. A survey of 2,200 U.S. adults.
Tom’s Guide, 2020. An article about the security flaws of OkCupid.
The Wall Street Journal, 2021. An article about the surge in Americans looking for love on dating apps.
OkCupid, 2015. An article about the secret to success for women on OkCupid.
OkCupid, 2020a. A survey result of 340,000 OkCupid respondents.
OkCupid, 2022. An article about climate change being a #1 issue to daters in 2022.
OkCupid, 2020b. A survey of 100,000 OkCupid respondents about the movement Black Lives Matter.
OkCupid, 2020c. An article about how politics are part of your dating life.
OkCupid, 2018. A survey of 700,000 worldwide responses.
OkCupid, 2020d. A survey of 75,000 OkCupid respondents about massive spikes in matching, messaging, and virtual dates on OkCupid.
OkCupid, 2017a. An article about the age gap in relationships.
OkCupid, 2017b. An article about college-level education affecting dating lives.
OkCupid, 2021. An article about people loving music is good for their dating life.
OkCupid (Archived), 2009a. An article about how race affects the messages you get on OkCupid.
Jon Millward, 2012. A 4-month online dating experiment using 10 fake profiles on OkCupid.
OkCupid (Archived), 2009b. An article about how men and women perceive attractiveness.
Apptweak, 2022. An article about the most popular dating apps per country.
AppMagic, 2022. An app overview of OkCupid by AppMagic.
Sensor Tower, 2022a. An app overview of Android’s OkCupid by Sensor Tower.
Sensor Tower, 2022b. An app overview of iOS’ OkCupid by Sensor Tower.
Statista, 2021. A statistic about the most popular dating apps in the United States.