Porn Statistics [2024]: How Many People REALLY Watch Porn?

We combed through porn facts, and here’s what we got on how many people watch porn, what they like to watch, how long they spend doing it, and more! Read on:

We’ve all experienced pornography in one form or another, but what percentage of people are actually frequent porn users? What are they watching?

Yes, your partner probably watches porn. Or, if they’re female, they might also be reading it.

Here’s the best data we could find on porn use:

Heterosexual participants from the United States, Germany, South Korea, and Taiwan say they watch porn from once a month to a few times a month according to a 2022 study.
American adults mostly watch porn online.
Around 6 in 10 Americans report watching porn at least once in their lives. More than 1 in 4 participants have watched porn in the past month from the 2022 research.
Men are four times more likely than women to have watched porn in the last month.
One study found that 91.5% of men and 60.2% of women reported using porn in the past month.
About 4% of all websites are porn sites.
Searches for the term “bromance” on Pornhub increased 288% in 2021.
Women are more likely than men to read erotica (written porn).
60% of all the world’s porn sites – an estimated 428 million pages across 4.2 million sites – are hosted in the U.S., and 66% of those are hosted in California.
Of all U.S. states, Americans in Wyoming spend the longest average amount of time on Pornhub – 11 minutes and 3 seconds.
The most searched porn term in 2021 was Hentai.
The most searched pornstar on Pornhub in 2021 was Lana Rhoades. The second-place pornstar was Abella Danger.

Table of Contents

Global Porn Statistics

First thing’s first – let’s get some context. There are some wild claims out there about how much of the internet is porn, how it affects people, how many people watch it, etc.

We sifted through the crap to bring you the most accurate facts we could find.

Pornhub, XVideos, and XNXX are the world’s top 3 porn sites and have a combined total of over 5.81 billion site visits per month.

Every minute, the top 3 porn sites receive 134,491 visits. Web traffic monitoring tools suggest that users spend an average of 18 minutes on the sites.

In 2018, there were 109,012,068,000 videos watched on Pornhub – more than 14 videos per person on the planet.

Over 5,824,699,200 hours of porn were watched on Pornhub in 2018. That’s nearly 665 centuries of content on one site in just one year.

One sex survey in Hong Kong found that respondents had seen porn:

Percentage

Age

75%

15 or younger

15%

Before age 9

In 2018, Pornhub saw 63,992 new visitors per minute and 33.5 billion total visitors that year.

Despite some wild estimates, the best studies show that only 4% of the internet is made up of porn websites.

Percentage

35%

Of all internet downloads are porn-related.

34%

Of internet users have been involuntarily exposed to porn through pop-ups, ads, or misdirected links.

Bar graph showing 66% of the world's porn sites hosted in the U.S. are located in California, and 26% of all porn sites are hosted in the Netherlands.

All the world’s porn sites – an estimated 428 million pages across 4.2 million sites:

Percentage

60%

Are hosted in the U.S.

66%

Are hosted in California.

26% of all porn sites are hosted in the Netherlands.

One study of over 1,000 students ages 14 to 18 in the U.K. found that:

Percentage

55%

Had viewed porn.

44%

Viewed porn more than once.

29%

The average age a teenager first saw porn was 13 years old; did so on accident or from peer pressure.

13%

Viewed porn daily.

Bar chart showing a study of over 1,000 students aged 14 to 18 in the U.K. from Herts Live, 2021. 55% said they had viewed porn, 44% viewed porn more than once, 29% viewed porn by accident or from peer pressure, and 13% viewed porn daily.

Sources: Statista, Fight the New Drug, South China Morning Post, Pornhub, Statista, Statista, Herts Live

How Many People Watch Porn?

So how many people watch porn? Numbers vary, but it’s probably most men and a majority of women – and these percentages are increasing.

Bar chart showing 91.5% of men and 60.2% of women reported using porn in the past month

One study found that a recent porn sesh increases the likelihood of lying, so the numbers might be even higher than we think.

No one’s above the temptation of sweet sexual release – not even church pastors. Here’s what we found:

In a 2022 study, researchers gathered data from heterosexual participants from the United States, Germany, Korea and Taiwan:

United States

Women

3.95

Men

5.72

Total

4.92

Taiwan

Women

4.10

Men

6:12

Total

5.36

Korea

Women

3.86

Men

6.12

Total

5.36

Germany

Women

2.77

Men

6.06

Total

5.52

Total

Women

4.19

Men

5.32

Total

4.90

This “Pornography Use Frequency” data is measured from 1-8: (1)Never, (2) Less than once a year, (3) A few times a year, (4) Once a month, (5) A few times a month, (6) 1-2 days a week, (7) 3-5 days a week, (8) Daily or almost daily.

Findings from a 2022 study indicate that the most common engagement out of all forms of sextech (internet-based applications, platforms, or devices) among American adults is “online pornography.” Here’s a breakdown:

Most Common Online Pornography

Percentage

Online pornography

50%

Sexting

29%

Visiting camming sites

18%

Playing sexually explicit video games

13%

Around 6 in 10 (58%) of Americans report having watched pornography at some point in their lives. More than 1 in 4 (27%) have watched porn in the past month.

Men are four times more likely than women to have watched porn in the previous month (44% vs. 11%, respectively).

Percentage of men who reveal when they last watched pornography:

18-29 years old

Percentage

In the past month

44%

In the past year

12%

More than a year ago

18%

Never

25%

30-49 years old

Percentage

In the past month

57%

In the past year

12%

More than a year ago

16%

Never

12%

50-64 years old

Percentage

In the past month

44%

In the past year

18%

More than a year ago

19%

Never

18%

65 and older

Percentage

In the past month

26%

In the past year

16%

More than a year ago

25%

Never

31%

One study found that people had viewed porn in the past month:

Gender

Men

Women

Gender

Percentage

Men

91.5%

Women

60.2%

Most young people are exposed to porn by the age of 13.

One study found that of U.S. teens aged 14 to 18 have viewed pornography:

Gender

Male

Female

Gender

Percentage

Male

84.4%

Female

47%

A study of the Polish population from 2004 to 2006, using objective data excluding cell phone use and private browsing, had the following results:

Percentage

Increased from 25% to 66%

From 2004 to 2016, the percentage of the Polish population who were internet users.

Increased from 8% to 24%

In the same period, a percentage of the Polish population viewed porn from a computer without using private browsing (e.g., incognito mode).

Increased from 30% to 36%

In 2004, Polish internet users viewed pornography. In 2016, this number increased.

Increased from 38% to 49%

Male internet users who viewed porn (on a computer, without private browsing).

Increased from 21% to 24%

Female internet users who viewed porn (on a computer, without private browsing).

As many as 12 million Americans suffer from sex addiction, which often manifests in obsessive porn use.

Bar chart showing the frequency of porn viewing among adults. 24% said they rarely view it, 22% said occasionally, 6% said frequently, and 4% said very frequently. The study notes that 44% of adults claim they never view porn, but also suggests that frequent viewers may lie about their habits.

One U.S. study found that 44% of adults said that they never view porn:

Percentage

24%

Rarely view it

22%

Occasionally

Frequently

Very frequently

However, this same study found that recently viewing pornography increases the likelihood of lying – so percentages of frequent porn viewers may be much higher.

1 in 5 youth pastors and 1 in 7 senior pastors in the U.S. are regular porn users – that’s over 50,000 church leaders.

Every second

28,258

People are watching porn online.

$3,075.64

Are being spent on internet porn.

372

People type the word “adult” into a search engine.

Every day

Porn videos are made in the U.S.

2.5 billion

Emails containing porn are sent or received.

6.8 million

Search queries related to porn (25% of all internet searches) are generated.

General Porn Statistics:

Roughly 200,000 Americans are considered porn addicts.
An estimated 40 million Americans visit porn sites regularly.
35% of all internet downloads are related to pornography.
One-third of porn viewers are women.

Sources: Journal of Sex Research, Fight the New Drug, Archives of Sexual Behavior, Seattle Times, Journal of Business Ethics, Covenant Eyes, Webroot, Sexuality & Culture, The Journal of Sex Research, Survey Center on American Life

What Porn Are People Watching?

Surprise, surprise, most people watch porn. What are they watching, though?

The best data comes from one of the world’s most popular porn sites, Pornhub. Pornhub collects anonymous data from its users and posts the results each year to show how people’s sexual desires fluctuate.

Women are more likely than men to consume written pornography, even though videos are the most popular form of porn.

The most searched pornstar on Pornhub in 2021 was Lana Rhoades, followed closely by Abella Danger.

The following is a list of the most popular search terms on the website Pornhub in 2021:

How Much Time Does the Average Person Spend Watching Porn?

While some people can spend hours browsing naughty content, the average person spends around 10 minutes getting themselves off.

Here’s Pornhub’s data on traffic by country and the average times people spend on their site.

Oh, and we threw in some interesting tidbits on porn use at work. Come on, guys, just wait until you get home.

These 20 countries make up 79% of Pornhub’s daily traffic:

Rank

Country

United States

United Kingdom

Japan

France

Italy

Mexico

Canada

Germany

Philippines

Brazil

Spain

Australia

Poland

Ukraine

Netherlands

Argentina

Colombia

Russia

Sweden

Chile

Of those top 20 countries, these are the average times users spend on the site:

Country

Time spent per visit by country

Philippines

11 min 31 sec

Japan

10 min 3 sec

France

10 min 2 sec

Netherlands

9 min 59 sec

Ukraine

9 min 53 sec

United Kingdom

9 min 52 sec

Poland

9 min 51 sec

Germany

9 min 49 sec

Canada

9 min 48 sec

United States

9 min 44 sec

Italy

9 min 43 sec

Argentina

9 min 40 sec

Australia

9 min 32 sec

Brazil

9 min 26 sec

Colombia

9 min 20 sec

Mexico

9 min 16 sec

Spain

9 min 9 sec

Chile

9 min 7 sec

Sweden

9 min 4 sec

Russia

8 min 13 sec

In the U.S., the average visit lasts 9 minutes and 44 seconds. However, this varies by state:

States with the longest visits:

State

Time spent per visit by state

Wyoming

11 min 3 sec

Mississippi

10 min 51 sec

Alabama

10 min 46 sec

Arkansas

10 min 40 sec

Louisiana

10 min 39 sec

South Carolina

10 min 35 sec

Georgia

10 min 35 sec

Tennessee

10 min 34 sec

Missouri

10 min 29 sec

West Virginia

10 min 27 sec

States with the shortest visits:

State

Time spent per visit by state

Colorado

8 min 51 sec

California

9 min 24 sec

Utah

9 min 34 sec

Massachusetts

9 min 38 sec

New York

9 min 57 sec

Connecticut

9 min 57 sec

Nebraska

9 min 58 sec

Kansas

9 min 58 sec

Some sources estimate that 70% of internet porn traffic occurs between 9 a.m. and 5 p.m.

One survey found that almost 60% of respondents view pornography at work.

Some estimates put the value of lost productivity due to porn use in U.S. companies as high as $16.9 billion annually.

Sources: Pornhub, Journal of Business Ethics

Conclusion

Pornography use affects just about everyone, but we’re still afraid to talk about it. Unfortunately, this makes data collection a nightmare because so many people are afraid to admit that they use the internet for sexual release.

For this reason, self-reported surveys claim the percentage of internet porn users is as low as 54% or as high as nearly 92%. These numbers can bring us close to the truth, but it’s important to consider survey flaws or participants’ false responses.

The most objective study we found only covered Poland’s population, revealing that nearly half of men and a quarter of women view porn. These numbers only account for those brazen enough to look at porn without at least putting their browser in Incognito Mode.

On average, people spend about ten minutes looking at porn, but this varies greatly from person to person or session to session. Pornhub’s data shows us that most people are looking for hentai or Lana Rhoades (or Lana Rhoades hentai?), but without data from other sites, it’s hard to get wholly representative data.

Really though, we know most (if not all) people we’ve met use porn or use any sex toys (like fuck machines) at least sometimes – and that’s nothing to be ashamed of. Sexuality is a natural part of the human condition, and the more we talk about it, the closer we get to understanding it completely.