We’ve gathered ALL Tinder statistics: user numbers, demographic data, success rate, and more. So, is Tinder the best online dating app? Let’s find out!
Tinder was brought into existence in 2012 and took the world of dating by storm. It’s still the biggest dating app out there by a wide margin, and millions of people use it every day to meet new people.
But what’s the deal with Tinder? How many people are using it, and how successfully? Where’s the best place to go if you’re looking to score a date?
Find out all this and more by reading on.
Top Tinder Statistics:
- One in four current couples met on Tinder (27%).
- Tinder has approximately 75 million monthly active users, 7.8 million of whom live in the United States.
- With nearly 2.6 million downloads as of October 2020, Tinder is the most downloaded dating app across Android devices worldwide.
- 76% of active Tinder users on Android are male in the US.
- 60% of members use Tinder because they feel lonely and want to connect with other people.
- 17% of Millennials are using Tinder, followed by 16% of Gen Z.
- Los Angeles, New York, and London are the cities globally with the highest swiping activity.
- As of 2021, 65,000,000,000 matches have been recorded on Tinder.
- The median female user receives about 2.75 matches per day, while the median male user only receives about 1.1 matches per day.
- In 2016, 10% of all new dating profiles created were fake across all dating sites, including Tinder.
How Many People Are Using Tinder Currently?
The odds of meeting someone and you both liking each other depends on the number of people on the app, right? More people, better chances of there being someone for you.
So how many people are using Tinder right now? And how many of them want to date you? (Just kidding, we don’t have the stats for that. But I’m sure it’s a lot.)
- Tinder has approximately 75 million monthly active users, 7.8 million of whom live in the United States. (BusinessofApps, 2022)1
- Share of Global Monthly Active Users for Top Dating Apps, 2022:
- Tinder – 72% of global monthly active users
- Bumble – 19% of global monthly active users
- Hinge – 9% of global monthly active users
(Sensor Tower, 2022)2
How Many Visits And Downloads Does Tinder Currently Have?
- Tinder.com got 94.96 million visits during April 2022, making it the second most visited dating site worldwide (after Badoo.com). (Statista, 2022a)3
- With nearly 2.6 million downloads as of October 2020, Tinder is the most downloaded dating app across Android devices worldwide. (Statista, 2022b)4
- Tinder accounts for 27.6% of the downloads in the dating space, putting it at the top of the leaderboard. It has 9.6% points more downloads than the next biggest competitor, Bumble. (Apptweak, 2022)5
- Tinder is one of the top 3 most popular dating apps across the US, UK, Germany, France, Spain, and Italy between August 2021 and February 2022.
- Tinder downloads for each country (estimates):
- United States — 5,554,031 downloads
- Germany — 950,302 downloads
- France — 869,255 downloads
- United Kingdom — 837,184 downloads
- Spain — 562,097 downloads
- Italy — 538,918 downloads
- Tinder was the most downloaded dating app in the 6 months leading up to Valentine’s Day 2021, with a daily high of 66,100 downloads a week before Feb. 14, 2021 (Apptweak, 2022)5
- Tinder’s downloads increased by 21% from December 2021 to January 2022. (Apptweak, 2022)5
- Tinder reached 76.2 million installs in 2021, 4% lower than the previous year when installs peaked at 80 million. However, the 2021 figure still beats 2019’s 70.8 million installs by around 8%. (Sensor Tower, 2022)2
The Demographics Of Tinder Users
Is Tinder really all men like the conventional wisdom goes? And what’s the demographic breakdown of everyone on there looking for love?
Let’s take a look at the numbers:
- On the Android platform, 76% of active Tinder user accounts were male, while the remaining 24% were female in the United States. (Statista, 2022c)6
- Percentage of U.S. adults who are currently using Tinder by age group, 2020:
- 18- 29 — 15%
- 30-44 — 19%
- 45-54 — 8%
- 55-64 — 6%
- 65+ — 0%
- Total (all age groups) — 13%
(Morning Consult, 2020)7
- Percentage of U.S. adults who are currently using Tinder by generation, 2020:
- Generation Z (Age 18-23) — 16%
- Millennial (Age 24-39) — 17%
- Generation X (Age 40-55) — 13%
- Boomers (Age 56-74) — 2%
- Total (all age groups) — 13%
(Morning Consult, 2020)7
- Percentage of U.S. adults who are currently using Tinder by ethnicity, 2020:
- White — 11%
- Hispanic — 18%
- African-American — 11%
- Other — 24%
- Total (all ethnic groups) — 13%
(Morning Consult, 2020)7
- Globally, more than half of Tinder members belong to the Gen Z demographic (18-25). (Tinder, 2021a)8
- One study found that the average age of 109 Tinder users was 21.99 years. (Social Sciences & Humanities Open, 2020)9
The Reasons For Using Tinder
Why is everyone using Tinder? The reasons might be a little more complicated than you’d think. So here’s a hint – it’s not because everyone just wants to sleep with each other.
Well…. okay, it’s not only because of that. Let’s see what the people have to say about why they’re on Tinder.
- 60% of members use Tinder because they feel lonely and want to connect with other people. (Tinder, 2021a)8
- Among GenZ users, 40% joined Tinder to look for new and different people. (Tinder, 2021a)8
- List of motives for Tinder use among Tinder users by average score:
*Answers were rated on a seven-point Likert type scale ranging from 1= strongly disagree to 7= strongly agree.
- Curiosity (e.g., “out of curiosity”) — 4.83
- Pastime (e.g., “to pass the time”) — 4.44
- Sexual Orientation (e.g., “to get to know people with the same sexual orientation”) — 4.15
- Socializing (e.g., “to meet new people”) — 4.08
- Sexual Experience (e.g., “to increase my sexual experience”) — 3.45
- Distraction (e.g., “to combat boredom when working or studying”) — 3.37
- Relationship (e.g., “to find someone for a serious relationship”) — 3.32
- Flirting/Social Skills (e.g., “to learn to flirt”) — 2.89
- Traveling (e.g., “to meet other travelers/locals when in a foreign country”) — 2.54
- Social Approval (“to get compliments”) — 2.53
- Peer Pressure (e.g., “because my friends thought I should use Tinder”) — 2.20
- Ex (“to get over my ex”) — 2.17
- Belongingness (e.g., “because I want to be trendy”) — 1.6
(International Journal of Environmental Research and Public Health, 2020)10
The Success Rates In Tinder
With three-quarters of Tinder users being men and the majority of those men being presumably straight, it’s not surprising to see that not everyone gets a match, let alone a date or something more.
But what’s the situation for real? How successful is everyone on Tinder? Let’s see what the data has to say:
- One in four current couples met on Tinder (27%). (The Knot Worldwide, 2021)11
- Tinder was the most popular way for couples to meet for 18-24-year-olds (44%) and 25-29-year-olds (30%) (The Knot Worldwide, 2021)11
- 57 matches are required to get one meetup and more than 5 times that for either a relationship or sexual encounter to occur. (Evolutionary Psychological Science, 2020; in The Bold Italic, 2021)12
- One study found that approximately half of the participants reported having meet-ups with matches. On average, men met with 1.9 partners out of 111 matches and women with 2.2 partners out of 124. (Evolutionary Psychological Science, 2020; in Daily Mail, 2019)13
- The same study found that 80% of participants reported no sexual activity coming from Tinder. 13% reported engaging in sexual activity once, 3% reported twice, and 4% reported more than two encounters. (Evolutionary Psychological Science, 2020; in Daily Mail, 2019)13
- The average success rates of likes in photos for different types of profiles:
- Heterosexual female photos had an average success rate of 52%.
- Homosexual male photos had an average success rate of 35%.
- Heterosexual men’s photos had a 16% success rate.
Tinder’s Usage Statistics
We’ve already seen how many people have Tinder downloaded and installed and how successful they’re being, but that doesn’t tell us anything about how often people are actually using it.
A million members who log on once every month don’t translate into a whole lot of usage. So let’s see how much Tinder is actually getting used.
How has Tinder usage changed in recent years? And how often is everyone using it?
- Tinder usage has remained fairly constant over the past three years. Tinder had a monthly usage growth of -1% compared from January 2019 to January 2022. (Sensor Tower, 2022)2
- 34.5% of Android Tinder app owners in the United States access Tinder daily, while the remaining 65.5% of Android Tinder app users access it only on a monthly basis. (Statista, 2022d)15
- 33.9% of U.S. Tinder users were light users (meaning they were active for one-third of the days in a month), and nearly 19% of U.S. Tinder audiences were heavy users. (Statista, 2022e)16
Tinder’s Most Common Interests
A lot of tinder profiles are blank or just have a link to someone’s Instagram account.
The better profiles have more descriptions and details about what the person behind them is looking for and interested in.
What do people like to write on their profiles? What gets mentioned the most?
- Gen Z update their Tinder bios nearly 3 times as often as they did before the COVID-19 pandemic and still 2 times as often as Millennials. (Tinder, 2021a)8
- Most frequently mentioned body characteristics in bios across 10,000 U.S. Tinder profiles in 2016:]
- Mentioned more by women than by men:
- Tattoos (mentioned in 3% of profiles)
- Mentioned more by women than by men:
- Mentioned more by men than by women:6 ft
(Katie Hempenius, 2016)17
- Most frequently mentioned personality characteristics in bios across 10,000 U.S. Tinder profiles, 2016:
- Mostly mentioned by men than women
- Nerd (mentioned in 2% of profiles)
- Mostly mentioned by women than men
- Mostly mentioned by men than women
(Katie Hempenius, 2016)17
- Gen Z’s top 10 interests in Tinder bios, 2021:
- 1. Music
- 2. Outdoors
- 3. Movies
- 4. Working out
- 5. Sports
- 6. Netflix
- 7. Dog lover
- 8. Travel
- 9. Gamer
- 10. Tattoos
The Top Swipe Activity Days And Times On Tinder
When are the most active days and times on Tinder? Take a look; the amount of swiping is crazy:
- On March 29, 2020, Tinder’s Swipe activity broke 3 billion in a single day – the first time to do so. This 3-billion in a single day recond was then broken 130 times in the next year. (Tinder, 2021a)8
- Top swipe activity days of the past year, 2020-2021:
- April 05, 2020 — Lockdown
- August 13, 2020 — Back to School
- October 25, 2020 — Pre- Halloween
- January 03, 2021 — Swiping Sunday
- February 14, 2021 — Valentine’s Day
- One user, Eliana Silver, was receiving 100,000 right swipes per week at the peak of her popularity, making her one of the most popular users in the UK. She has since deleted the app. (Manchester Evening News, 2021)19
- In 2018, the most popular day of the week for Tinder activities was Monday, and the top time of the day was 6 PM Pacific Time. (Note that this is the latest available data for the day and time.) (Tinder, 2018)20
Tinder’s Most Popular Cities Globally
Where’s the best place to go if you’re looking for love, a hookup, drinks, a walk in the park, or (if you’re feeling particularly filthy) holding hands?
- Top 10 cities globally with the highest swipe right activity:
- Los Angeles
- New York
- London, England
- Miami, Florida
Tinder Match Statistics
How are the matches going for everyone worldwide? As we’ve already seen, most matches end up going nowhere, so does the quantity of matches overall make up for the relatively low rate of matching going on?
- As of 2021, Tinder has recorded more than 65 billion matches worldwide. (Tinder, 2021d)22
- Women receive significantly more matches than men. The median female user receives about 2.75 matches per day, while the median male user only receives about 1.1 matches per day. (The Bold Italic, 2021)23
- Members using the Passport feature made 1.4B matches and broke Tinder’s highest matches per day record on April 24 with 55M matches. (Tinder, 2021c)21
Tinder Passport’s Most Popular Cities In The U.S. And In The World
Tinder Passport is a feature of paid membership that allows users to swipe on and match with users from anywhere in the world by changing their virtual location. Non-paying users can only swipe in the area where they physically are.
Let’s see how people use the Passport feature.
- Americans used the Passport feature to swipe in 4 cities and 2 countries on average. (Tinder, 2021b)18
- Top International Passport Cities, 2021:
- Top cities internationally where the Tinder Passport feature was used the most.
- 1. London
- 2. Tokyo
- 3. Paris
- 4. Seoul
- 5. Sydney
- Top US Passport Cities, 2021:
Top cities in the United States where the Tinder Passport feature was used the most.
- 1. Los Angeles
- 2. New York
- 3. Miami
- 4. Dallas
- 5. Houston
How Many People Are Currently Paying For Premium Tinder Features?
The basic version of Tinder is free, but some customers want the extras and are willing to pay for them.
Features like the Passport, getting unlimited swipes, and seeing which users liked you are considered worth the asking price for millions of paying subscribers, who either fork out their cash every month or every year.
How many exactly?
- Tinder’s quarterly subscribers/payers 2015 to 2022:
- Q1 2015 — 0.09 million
- Q2 2015 — 0.3 million
- Q3 2015 — 0.5 million
- Q4 2015 — 0.7 million
- Q1 2016 — 0.9 million
- Q2 2016 — 1.1 million
- Q3 2016 — 1.3 million
- Q4 2016 — 1.6 million
- Q1 2017 — 1.8 million
- Q2 2017 — 2 million
- Q3 2017 — 2.5 million
- Q4 2017 — 3.1 million
- Q1 2018 — 3.4 million
- Q2 2018 — 3.7 million
- Q3 2018 — 4.1 million
- Q4 2018 — 4.3 million
- Q1 2019 — 6.3 million
- Q2 2019 — 7 million
- Q3 2019 — 7.6 million
- Q4 2019 — 8.1 million
- Q1 2020 — 8.3 million
- Q2 2020 — 8.2 million
- Q3 2020 — 8.8 million
- Q4 2020 — 8.9 million
- Q1 2021 — 9.1 million
- Q2 2021 — 9.6 million
- Q3 2021 — 10.4 million
- Q4 2021 — 10.6 million
- Q1 2022 — 10.7 million
- Tinder’s annual subscribers/payers from 2015 to 2021:
Note: Values are taken from Q2 of each respective year.
- 2015 — 0.3 million
- 2016 — 1.1 million
- 2017 — 2 million
- 2018 — 3.7 million
- 2019 — 7 million
- 2020 — 8.2 million
- 2021 — 9.6 million
How Much Money Does Tinder Make?
As one of the biggest dating apps in the world and the market leader in many countries, it’s no surprise that Tinder is raking it in.
But how much money is all that swiping worth, exactly?
- Tinder’s proportion of U.S. revenue among the top 25 dating apps by year, from 2017 to 2020:
- 2017 — 43%
- 2018 — 51%
- 2019 — 48%
- 2020 — 40%
(Sensor Tower, 2021)2
- Tinder’s quarterly revenue from 2018 to 2022:
- Q1 2018 — $207 million
- Q2 2018 — $214 million
- Q3 2018 — $226 million
- Q4 2018 — $233 million
- Q1 2019 — $245 million
- Q2 2019 — $263 million
- Q3 2019 — $286 million
- Q4 2019 — $295 million
- Q1 2020 — $299 million
- Q2 2020 — $305 million
- Q3 2020 — $351 million
- Q4 2020 — $358 million
- Q1 2021 — $387 million
- Q2 2021 — $399 million
- Q3 2021 — $425 million
- Q4 2021 — $439 million
- Q1 2022 — $456 million
- Tinder’s annual revenue from 2015 to 2021:
- 2015 — $47 million
- 2016 — $169 million
- 2017 — $403 million
- 2018 — $805 million
- 2019 — $1150 million ($1.15 billion)
- 2020 — $1410 million ($1.41 billion)
- 2021 — $1650 million ($1.65 billion)
- Among iPhone apps, Tinder recorded the second-highest revenue on the Apple App Store worldwide with 23.68 million U.S. dollars in revenues in February 2022, behind only TikTok. (Statista, 2022f)24
- Tinder has the highest in-app purchasing revenue of any application as of January 31st, 2021. Tinder generated 65 million U.S. dollars from in-app purchases in the preceding month alone. (Statista, 2021g)25
How Many Profiles Are Fake On Tinder?
Fake profiles and bots are a menace on any dating app, and Tinder is no exception.
For clarity’s sake, a bot means a profile operated by an automated computer program. In contrast, a fake profile is used by a real person who is misrepresenting themselves for various reasons, e.g., catfishing or scams.
- In 2016, 10% of all new dating profiles created were fake across all dating sites, including Tinder. (Sift, 2016)26
- Male profiles are 21% more likely to be fake than female profiles. (Sift, 2016)26
- Estimates of not more than 20% of Tinder profiles are bots. This is based on the data that bots generate approximately 20% of internet traffic, so we can assume that the number of bots on Tinder is not higher than this. (Nord VPN, 2021)27
- The most common age listed on fake profiles across dating sites is 36. (Sift, 2016)26
- Users listing their age as 64 had the highest fraud rate. The rate is likely so high because of the relatively low number of users aged 64+ using dating sites. (Sift, 2016)26
Well, there you have it. Everything you need to know about Tinder. Except for how to get a date. We don’t have any data for that, sorry.
- BusinessofApps, 2022. An updated BusinessofApps compiled revenue and usage data on Tinder from MatchGroup (owner of Tinder).
- Sensor Tower, 2022. An article about the growth of top dating apps in the United States in 2022.
- Statista, 2022a. A worldwide survey statistic in April 2022 in cooperation with Semrush.
- Statista, 2022b. A survey statistic on the most popular Android dating apps worldwide in October 2020.
- Apptweak, 2022. An article about the most popular dating apps per country.
- Statista, 2022c. A statistic on the distribution by gender of Tinder monthly active users in the United States.
- Morning Consult, 2020. A survey of 2,200 U.S. adults.
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- Tinder, 2021a. A yearly report of 2020 by Tinder.
- Social Sciences & Humanities Open, 2020. A study of 267 Canadian individuals.
- International Journal of Environmental Research and Public Health, 2020. A study of 1,261 Spanish university students.
- The Knot Worldwide, 2021. A study of 5,017 U.S. adults aged 18-54 who got engaged between January 2021 to November 7, 2021.
- Evolutionary Psychological Science, 2020. A study of 269 Norwegian students that used Tinder.; The Bold Italic, 2021. An article about the gender differences on Tinder .
- Evolutionary Psychological Science, 2020. A study of 269 Norwegian students that used Tinder.; Daily Mail, 2019. An article about Tinder users’ dates.
- Insider, 2017. An analysis of 100 Tinder accounts with a handful of photos.
- Statista, 2022d. A statistic on the usage of Tinder by Android Tinder users as of March 2021.
- Statista, 2022e. A survey statistic about the distribution of Tinder users by usage frequency in the U.S. in 2021.
- Katie Hempenius, 2016. An analysis of 10,000 U.S. Tinder profiles across 22 U.S. cities and towns.
- Tinder, 2021b. A yearly report of 2021 by Tinder.
- Manchester Evening News, 2021. An article about one of the ‘most swiped right’ women in the UK.
- Tinder, 2018. A yearly report of 2018 by Tinder.
- Tinder, 2021c. An article about the free Passport feature for all Tinder users for the month of April.
- Tinder, 2021d. An article about a new feature on Tinder.
- The Bold Italic, 2021. An article about the gender differences on Tinder.
- Statista, 2022f. A statistic of leading iPhone apps by revenue worldwide in February 2022.
- Statista, 2022g. A statistic on the most popular dating apps worldwide by monthly in-app purchase revenue as of May 2021.
- Sift, 2016. An analysis of 8 million profiles created in the past year on dating sites.
- Nord VPN, 2021. An article about Tinder bots.