Bumble Statistics [2022]: Number of Users and Success Rate

Been considering Bumble to find your perfect match? Here are some Bumble statistics (success rate & users) you’d want to know before diving into the dating app.

bumble statistics

Everyone’s third favorite bee-related thing after honey and the movie, Bumble, launched in 2014. It immediately began making waves as the dating app of choice for those of a more feminist mindset. 

So what do we need to know about Bumble? Read on, and let’s take a dive into the beehive. Ok, the imagery doesn’t work, but at least it rhymes. 

Let’s just get into the stats.  

Top Bumble Statistics:

  • As of February 2021, Bumble has 40 million worldwide active users.
  • Bumble App Paying Users reached 1,775,200 in the first quarter of 2022, up from 1,352,800 in the first quarter of 2021.
  • Bumble’s revenue for the year 2021 was $532.9 million. 
  • 67.4% of the users on Bumble are men. 
  • 97% of women message their matches on Bumble. 
  • Bumble users are most commonly suburbanites – 11% of people living in the suburbs use Bumble.
  • Bumble was the most popular dating app among U.S. adults aged 35+, with 22% usage. 
  • Roughly one in four (23%) couples met on Bumble.
  • Bumble has an abuse report rate of 0.008%, which is one of the lowest in the industry.

How Many Users Are Currently Using Bumble?

As we all know, if no one is using a dating app, you’re not going to get any matches. 

Bumble is one of the major players in the dating app space, so we know it has a lot of users. 

How many exactly? Let’s see, shall we: 

  • As of February 2021, Bumble has 40 million worldwide active users. (Forbes, 2021)1
  • In a 2020 survey, 31% of U.S. respondents were either using Bumble currently or had used it in the past. (Morning Consult, 2020)2
  • In the same survey, only 8% (50) of U.S. respondents are currently using Bumble in the United States, while 22% (134) of U.S. respondents have previously used Bumble but are not now. (Morning Consult, 2020)2
  • In March 2021, 35.5% of Bumble users on Android were accessing the dating app every day, while 64.5% were accessing it at least once a month. (Statista, 2022a)3
  • Bumble App Paying Users reached 1,775,200 in the first quarter of 2022, up from 1,352,800 in the first quarter of 2021. (Bumble, 2022a)4
  • Bumble App’s Quarterly Number of Paying Users, 2019 – 2022:
    *Notes: Quarterlies started in Q4 of 2019. Quarters have their own source.
    • 2019
      • Q4 2019 — 890,600 (Bumble, 2021a)5
    • 2020
      • Q1 2020 — 938,300 (Bumble, 2021b)6
      • Q2 2020 — 1,079,000 (Bumble, 2021c)7
      • Q3 2020 — 1,282,100 (Bumble, 2021d)8
      • Q4 2020 — 1,268,700 (Bumble, 2021a)5
    • 2021
      • Q1 2021 — 1,352,800 (Bumble, 2021b)6
        • Q2 2021 — 1,473,000 (Bumble, 2021c)7
        • Q3 2021 — 1,532,600 (Bumble, 2021d)8
        • Q4 2021 — 1,640,700 (Bumble, 2022b)9
    • 2022
      • Q1 2022 — 1,775,200 (Bumble, 2022a)4
  • Bumble App’s Yearly Number of Paying Users, 2019 – 2022:
    *Note: Each year has its own source.
    • 2018 — 574,000 (Bumble, 2020)10
    • 2019 — 855,600 (Bumble, 2020)10
    • 2020 — 1,142,100 (Bumble, 2022b)9
    • 2021 — 1,499,800 (Bumble, 2022b)9
    • 2022 — 1,775,200* (Q1 as of time of report) (Bumble, 2022a)4

The Valuation Of Bumble Inc.

Dating apps are big business. People are willing to pay a lot for a decent chance at romance, so it should come as no surprise that Bumble is a highly valuable company. 

How valuable exactly? 

  • Bumble Inc. (formerly MagicLab before July 2020) owns the apps: Bumble, Badoo, Chappy, and Lumen. Together, these apps have connected the lives of over 500 million people around the world across dating, social, and business. (Blackstone, 2019)11
  • Bumble Inc.’s Valuation from 2017 to 2021:
    • 2017 — Bumble was valued at more than $1 billion. (Forbes, 2017a)12
    • 2018 — Bumble was valued at $1.5 billion. (BusinessOfApps, 2022a)13
    • 2019 — Bumble was valued at $3 billion. (Fast Company, 2019)14
    • 2020 — Bumble was valued at $8 billion. (BusinessOfApps, 2022a)12
    • 2021 — After the listing of Bumble on the Nasdaq exchange, Bumble was worth more than $13 billion. (BBC, 2021)15

The Bumble App’s Revenue

How much is Bumble making from just the eponymous app? How much is it getting from all those bees in the hive? Find out here: 

  • In the first quarter of 2022, revenue for the Bumble app reached $155.4 million, 38% higher than the first quarter of 2021. (Bumble, 2022a)4
  •  The average revenue from a single paying user for Bumble was $29.18 in the first quarter of 2022, more than the first quarter of 2021 ($27.75). (Bumble, 2022a)4
  • In May 2022, the monthly estimated revenue of Bumble was $19 million. (Sensor Tower, 2022)16

  • Bumble App’s Quarterly Revenue:, 2020 – 2022:Q4 2020 — $105.8 million (Bumble, 2021a)5
    • Q1 2021 — $112.6 million (Bumble, 2021b)6
    • Q2 2021 — $127.3 million  (Bumble, 2021c)7
    • Q3 2021 — $142.5 million (Bumble, 2021d)8
    • Q4 2021 — $150.5 million (Bumble, 2022b)6
    • Q1 2022 — $155.4 million (Bumble, 2022a)4

  • Bumble App’s Yearly Revenue, 2016 – 2022:
    *Note: Each year has its own source to expand.
    • 2016 — $10 million (Bumble, 2021a)5
    • 2017 — $100 million (Bumble, 2021a)5
    • 2018 — $190 million (Bumble, 2021a)5
    • 2019 — $240 million (Bumble, 2021a)5
    • 2020 — $337.2 million (Bumble, 2021a)5
    • 2021 — $532.9 million (Bumble, 2022b)4
    • 2022 — $155.4 million (Q1 so far) (Bumble, 2022a)4
  • As of January 31st, 2021, Bumble was the second highest-earning dating app worldwide by monthly revenues in in-app purchases with close to $19.7 million. (Statista, 2022b)17

How Many Downloads Does Bumble Have?

Bumble lags behind the giant Tinder in many respects, including downloads. But it still gets a lot! 

Let’s take a look at how many exactly and how fast it’s growing… 

  • The Bumble app got 1.8 million downloads from the Apple App Store and Google Play Store in January 2021 alone, a record for the app. North and Latin America accounted for the largest share of downloads in the evaluated period. (Statista, 2022c)18
  • In the United Kingdom and the United States, Bumble is the second most downloaded dating app, with estimates of 668,619 downloads in the UK and 4,136,414 downloads in the US between August 2021 and February 2022. (Apptweak, 2022)19
  • In April 2021, Bumble ranked second among the most popular dating apps in the United States, with over 560,000 monthly downloads. (Statista, 2022d)20
  • Bumble achieved approximately 1 million downloads in May 2022. (Sensor Tower, 2022)15
  • Bumble grew 32% in download estimates in the US, UK, France, Germany, Italy, and Spain compared to December 2021 and January 2022. (Apptweak, 2022)18
  • Bumble came in second among the most popular dating apps with an 18.0% share of estimated total downloads in the US, UK, France, Germany, Italy, and Spain between August 2021 and February 2022. (Apptweak, 2022)18

The Males And Females Of Bumble

How many men are there on Bumble, and how many women? Is there a good balance, or is it a total sausage-fest? 

  • In March 2021, male users accounted for 67.4% of the dating app’s monthly active user accounts via Android, while the remaining 32.6% were women users. (Statista, 2022e)21
  • 63% of men said that “women making the first move” was influential in making them want to use Bumble, suggesting that men, on average, enjoy being approached by women on dating apps. (Bumble, 2018)22
  • 97% of women message their matches on Bumble. (Bumble, 2018)21

The Other Demographics Data Of Bumble Users

We’ve seen how many men and women there are on Bumble. 

What about those other demographics? How old is the average user, and where are they all from? 

  • The average age of current Bumble users is between 18 and 29. (Morning Consult, 2020)2
  • Percentage of U.S. adults that are currently using Bumble by age group, 2020:
    • 18-29 — 13%
    • 30-44 — 10%
    • 45-54 — 4%
    • 55-64 — 4%
    • 65+ — 0%
      (Morning Consult, 2020)2
  • Bumble was the most popular dating app among U.S. adults aged 35+, with 22% usage. (The Knot Worldwide, 2021)23
  • Bumble users are most commonly suburbanites – 11% of people living in the suburbs use Bumble. 
  • Percentage of U.S. adults that are currently using Bumble by community, 2020:
    • Urban — 6%
    • Suburban — 11%
    • Rural — 7%
      (Morning Consult, 2020)2
  • Percentage of U.S. adults that are currently using Bumble by educational attainment, 2020:
    • Less than college — 8%
    • Bachelor’s degree — 9%
    • Post-grad — 7%
      (Morning Consult, 2020)2
  • Higher-income people are more likely to be using Bumble. 13% of those earning $100,000 or more used Bumble, compared to just 7% who earned less than $50,000. 
  • Percentage of U.S. adults that are currently using Bumble by income, 2020:
    • Under 50k — 7%
    • 50k-100k — 8%
    • 100k+ — 13%
      (Morning Consult, 2020)2
  • Bumble is most popular among African-Americans, with 13% usage. 
  • Percentage of U.S. adults that are currently using Bumble by ethnicity, 2020:
    • White — 7%
    • Hispanic — 10%
    • African- American — 13%
    • Other — 13%
      (Morning Consult, 2020)2

Usage Behavior Of Bumble Users

What do people on Bumble actually do? When’s the best time to find a match? When do people use it the most or the least? Find out now! 

  • In the first two years since the app was released, Bumble users sent over 3 billion messages. (Tech Crunch, 2017a)24
  • From March 12 to 22, 2020, Bumble recorded a 21% increase in sent messages in Seattle, a 23% increase in New York City, and a 26% increase in San Francisco. (CNBC, 2020)25
  • Bumble recorded a 21% increase in Bumble Video Call usage during the same week of March 12 to 22 of 2020. (CNBC, 2020)24 
  • The best time of day to send a message and start a conversation is between 8 pm and 10 pm. (Bumble, 2017)26
  • Messages between 10 and 15 words long tend to receive the most response. (Bumble, 2017)25
  • According to Bumble themselves, sending a GIF is  “a total game-changer. (Bumble, 2017)25
  • Medical sales proved to be the most mutually attractive profession for all genders in 2017. (Bumble, 2017)25
  • Monday appears to be the pickiest swipe day. (GQ, 2018)27
  • According to Whitney Wolfe, CEO of Bumble, the most active time for Bumble is at 6 pm.
  • *Note: It is also the best time to use Bumble’s premium feature Spotlight. (Create & Cultivate, 2015)28
  • People tend to spend the most time on Bumble on Sundays and the least amount of time on Fridays. (Bumble, 2017)25

The Success Rate Of Bumble Users

How’s it going for everyone on Bumble? 

  • Bumble had made 850 million matches by 2017, less than three years after launch. (Tech Crunch, 2017b)29
  • By 2018, out of the 26+ million users in more than 150 countries, there had been over 20,000 marriages and over 6,000 Bumble babies. (GQ, 2018)26
  • Bumble users are likely to be searching for a committed relationship. 85% of users were seeking marriage or a long-term boyfriend/girlfriend. (Bumble, 2018)21
  • People who have 6 photos on their Bumble profile receive the most matches. (Bumble, 2017)25
  • Women had an average of 10 connections per month, while men received 8 on average. (Bumble, 2017)25
  • Less than 4% of men and less than 1% of women on Bumble are looking for a hookup. (Bumble, 2018)21
  • 25% of Bumble users went on a first date with someone they met on Bumble in the last month, as of 2018. (Bumble, 2018)21
  • Roughly one in four (23%) couples met on Bumble. (The Knot Worldwide, 2021)22

Bumble vs. Other Apps

How does Bumble compare to the other apps on the marketplace? Is it better, worse, about the same? 

  • As of the first quarter release of 2022, the Bumble App had quarterly revenue of $155.4 million, while its main rival, Tinder, had quarterly revenue of $456 million (BusinessofApps, 2022b, and Bumble, 2022a)30,4
  • As of June 20, 2022, the Bumble app has been the #1 application among dating apps by Google Play Store rank in the United States, beating the other popular dating apps of other companies like Hily, Hinge, Match Dating, and OkCupid. (Similarweb, 2022)31
  • The Bumble app is also the #1 application among dating apps on Similarweb’s Usage rank in the United States, beating the other popular dating apps of other companies like Hily, Hinge, Match Dating, and OkCupid. (Similarweb, 2022)30

Note: Usage Rank is based on a Similarweb algorithm that factors in ‘Current Installs’ and ‘Active Users’ in the selected country, category, and leaderboards for the last 28 days.

  • Bumble has an abuse report rate of 0.008%, which is one of the lowest in the industry. (Forbes, 2017b)32

Conclusion 

In the 8 years since it was released, Bumble has established a reputation as a more woman-friendly, inclusive dating app, and it’s fair to say it’s earned that reputation. 

Bumble seems to now be known as the place to go for more serious relationships and connections, rather than your one-stop shop for hookups and exchanging nudes.

Footnotes

  1. Forbes, 2021. An article about Bumble’s IPO.
  2. Morning Consult, 2020. A survey of 2,200 U.S. adults. on page 254
  3. Statista, 2022a. A survey statistic of the rate of Bumble user activity in the United States from 2021.
  4. Bumble, 2022a. The first quarter of 2022 report by Bumble.
  5. Bumble, 2021a. The fourth quarter and full-year 2020 results by Bumble.
  6. Bumble, 2021b. The first quarter of 2021 results by Bumble.
  7. Bumble, 2021c. The second quarter of 2021 results by Bumble
  8. Bumble, 2021d. The third quarter of 2021 results by Bumble.
  9. Bumble, 2022b. The fourth quarter and full-year 2021 results by Bumble.
  10. Bumble, 2020. Bumble’s Annual report for the fiscal year ended December 31, 2020. on page 52; on slide 53
  11. Blackstone, 2019. An article about Magiclab and the valuation of Bumble and Badoo.
  12. Forbes, 2017a. An article about how Whitney Wolfe built Bumble.
  13. BusinessOfApps, 2022a. A compiled revenue and usage statistics of Bumble.
  14. Fast Company, 2019. An article about the value of Bumble and its sister apps.
  15. BBC, 2021. An article about Bumble’s value in market debut.
  16. Sensor Tower, 2022. An overview of the app profile of Bumble.
  17. Statista, 2022b. The most popular dating apps worldwide in 2021 by in-app revenue.
  18. Statista, 2022c. A survey statistic of worldwide monthly downloads of Bumble from 2018 to 2021.
  19. Apptweak, 2022. An article about the most popular dating apps per country.
  20. Statista, 2022d. A statistic on the most popular dating apps in the US as of April 2021 by the number of monthly downloads.
  21. Statista, 2022e. A survey statistic about the gender distribution of Bumble’s monthly active users.
  22. Bumble, 2018. An article about survey results showing Bumble users are over hookups.
  23. The Knot Worldwide, 2021. A study of 5,017 U.S. adults aged 18-54 who got engaged between January 2021 and November 7, 2021.
  24. Tech Crunch, 2017a. An article about the BumbleBizz launch.
  25. CNBC, 2020. An article about how singles are meeting up on dating apps.
  26. Bumble, 2017. A 2017 year in review of Bumble.
  27. GQ, 2018. An article about finding true love online through Bumble.
  28. Create & Cultivate, 2015. An article about dating tips from Whitney Wolfe, CEO of Bumble.
  29. Tech Crunch, 2017b. An article about the offer of Match Group to acquire Bumble.
  30. BusinessofApps, 2022b. An updated BusinessofApps compiled revenue and usage data on Tinder from MatchGroup (owner of Tinder).
  31. Similarweb, 2022. An updated mobile applications ranking by country and categories.
  32. Forbes, 2017b. An article about things you need to know about Bumble for Valentine’s Day.
Dainis Graveris

Dainis Graveris

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